The Effectiveness of KOL/Celebrity Marketing

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The word KOL is one of the hottest keywords in the social and digital marketing space in China for brands and marketers. The term KOL is very broad, even some of the Chinese celebrities who drive massive traffic can also be considered as KOLs.

Experts from entertainment industry, top brands and social media agencies will hold a discussion on the general trends of KOL/web celebrity marketing and their impact on brand marketing in China.

The session will provide the latest KOL/celebrity trends, tips and strategies as to effective KOL/celebrity marketing trends from brand and advertiser perspectives. Key case studies will be shared throughout the session.

Agenda:

12:00 Registration and Networking

12:30 Opening Remarks

12:35 Presentations by Speakers

13:05 Panel Discussion and Q&A

13:45 Event Ends

This event is organized by the Art, Culture & Entertainment Committee that AmCham will launch very soon.

Speakers

Nathan Baker
Group Account Director of We Are Social
Nathan has been working in social, digital, and KOL marketing in China for 7 years. He manages We Are Social’s global-facing marketing department for China and North Asia — specializing in managing the global social media operations for Chinese and North Asia based brands.
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Sydney Kuo
Brand Owner at Front Cover London
Brand builder, creative entrepreneur and beauty veteran Sydney Kuo leads Front Cover with more than 25 years of experience in beauty. Sydney grew up in a family working in the cosmetic business and experimented with makeup formulas in the lab since young. A certified make-up artist, Sydney gained hands on beauty experience in NYC with M.A.C, Tarte Cosmetics, The Estee Lauder Company, Too Cool for School and Sephora.
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Brittany Li
Former Director of Social at Acorn Entertainment
A Subject Matter Expert in the western sports and entertainment industry in China, Brittany is an experienced business executive with a demonstrated history of delivering award-winning marketing campaigns between multinational brands with sports and entertainment talents in China. Specialized in talent social media management, PR, content licensing and distribution, brand endorsement and partnerships, Brittany has handled some of the world’s top celebrities and athletes such as Taylor Swift, Robert Downey Jr., Justin Timberlake, Alicia Keys, Linkin Park, Jason Mraz, Dwayne Wade, Shaquille O’Neal, Chris Bosh & etc.
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