Nils took the bold step of founding a new branding company in 2018 with the talented Chinese entrepreneur, Maxine Jia.

One positioned as the best of the east, and the best of the west. Working at the intersection of marketing and technology.

2021 saw Stig&Xi awarded the accolade of Greater China Boutique Agency of the Year by Campaign Magazine. It is also the year he launched his new fine fragrance and cosmetics brand, HONI.

A believer in ‘never settle,’ he is one of the best-known and celebrated marketing and advertising specialists in the Asia region. And one of the most awarded creatives in the world.
Over the last 5 years, he has consistently been the No.1 most awarded creative person in the Chinese advertising and marketing industry.

His list of Cannes Lions wins is over 70. And most recently he was awarded the accolade of Asia Pacific Creative Person of the Year for the second year in succession, according to Campaign Magazine.

He was educated in England where he discovered a love for sport and art, having achieved early success as British fencing champion and a member of the Olympic fencing squad.

Beginning his career in London as an art director and a commercials director, he moved to Asia in 2001, joining TBWA Japan as Executive Creative Director. There he spent time living between Tokyo and LA.

His next move was to China where his reputation for being a trusted partner for many of the worlds best known brands grew, having consistently produced world-class work for many.

He is still the only creative person in the region that has created marketing campaigns that have consistently run across global markets out of China.

Beginning his China journey at Ogilvy Greater China as Executive Creative Director, he then moved to
Y&R Greater China as CCO, followed by a return to TBWA Greater China, as President and CCO.

In all of his roles, he has taken every agency to the No.1 position ‘in country’ ranking in the industry.

Nic is our Executive Creative Director in Shanghai.

He is an experienced digital creative (15+ years in Asia) who comes from a traditional Design & Typography background.

His focus is now on Digital Activation and Digital Transformation in China where he leads a mixture of teams working on a wide variety of projects.

Nic has worked with many brands during his career, some of which include: Audi, Bentley, BMW, Fiat, Ferrari, Lamborghini, Volkswagen, McDonald’s, P&G, Intel, J&J, Sephora, Coach, Electrolux, Michelin, Dulux, Dyson, Nike, Coca-cola.