Home

特殊的2020年已经过去,在这一年里,我们经历了新冠疫情导致的业务停摆,也正在经历疫情给市场营销工作带来的深重改变。在这些改变中,如何与客户保持沟通.


  • 如何适应线上沟通环境?
  • 如何在数字化进程中不断寻找适应自己业务模式的新路线?


这些问题,我们已然有了一部分答案,其余的我们仍然需要继续探索。


2020年教会了市场人许多新的东西,也带给市场人一些从未有过的教训。


在这辞旧迎新之际,我们在本次Spotlight Session为市场人分别从医疗、工业制造、B2B专业服务三大领域各请来一位重磅嘉宾,共同分享他们就"2021数字化营销前瞻"这一主题的心得与体会!


2020 is so special and challenging that we experienced lock-down caused by the Covid, as well as the significant change in our marketing business. We faced questions like:


  • How to keep and optimize engagement with clients online,how to adapt businesses to online environment?
  • What is our new business model for digital era?


We might have answers to some of them, but we need to keep exploring for the rest.


2020 have taught marketers new experiences and lessons never had before.


To embrace the coming 2021, we've invited 3 speakers for this spotlight session, coming from medical, manufacturing and B2B service industry. Learn from their speech on the topic of "2021 Digital Marketing Prospect"!

Agenda

1:30 PM - 2 PM
Registration 签到
2 PM - 4 PM
Presentation 演讲

Speakers

  • 雪婧王 (伦茨传动系统有限公司战略市场部总监)

    雪婧王

    伦茨传动系统有限公司战略市场部总监

    工商管理博士
    伦茨传动系统有限公司,战略市场部总监
    全球商学院制造供应链产业联盟常任理事
    Crystal在传动制造B2B行业超过20年工作经验,从技术支持,产品管理,大客户营销及业务拓展,市场战略等。曾职于新加坡霍尼韦尔担任石油及天然气行业大客户经理,艾默生亚太产品管理项目部经理。自2013年加入伦茨后,组建战略市场团队并引领本地管理执行团队制定伦茨亚洲“战略2020+”的战略及实施,带领研发团队研发适合“在亚洲,为亚洲”的新产品并成功推向亚洲市场,纵深细分市场,为伦茨细分市场拓展带领团队撰写伦茨细分行业白皮书,并整合行业拓展,营销战略,品牌推广等,成功的推动三个细分成为市场占有率第一。

    view more
  • 耀王 (和元生物技术(上海)股份有限公司市场总监)

    耀王

    和元生物技术(上海)股份有限公司市场总监

    王耀,博士,毕业于华东师范大学,现任和元生物市场总监,全面负责公司神经、代谢、肿瘤研究方向的科研服务以及临床级基因治疗载体CDMO服务的市场工作。
    加入和元之前,曾供职于华东师范大学,主要从事神经科学基础研究,参加多项国自然研究项目。加入和元后,历任神经产品经理、市场总监,同时担任中国实验动物学会神经科学技术专业委员会常务委员等社会职务。在基础研究服务、基础研究成果转化、临床级基因治疗产品的CRO/CDMO服务方面有较深厚的见解,不断致力于推动基因研究成果向临床应用转化。

    view more
  • 胤陆 (上海蓝白律师事务所首席合伙人)

    胤陆

    上海蓝白律师事务所首席合伙人

    陆胤,上海蓝白律师事务所首席合伙人。华东政法大学法学硕士(劳动法)、巴黎HEC商学院EMBA、美国密歇根大学访问学者。近二十年专业的劳动法律师从业经验,专业从事劳动法实务与研究,领域涉及劳动关系、劳动合同、劳动基准、劳动保护、WTO劳工标准等相关领域。二十年劳动法律师专业经验,涉及劳动仲裁、诉讼、企业改制、并购裁员、员工分流安置等诉讼与非讼业务。

    view more
  • 宾嘉

    宾嘉

    即将公布

Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Free

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact

Contact Organizer

Show on map