后疫情时代B2B营销在困境中创新，在新格局下突破；企业短视频，工业品电商，品牌出海等一系列流量模式的兴起，加速了营销手段的多元化，对B2B市场人提出了更高，更复杂的能力要求；

大家在变化中思考如何根据实际量体裁衣，为企业度身定制可以落地的数字化策略和落地形式。

针对行业变革，企业转型，产品调整，B2B营销将更聚焦在:

• 如何强化更有效的内容创新，实现真正的降本增效；
• 利用企业核心的数字资产，促进获客和转化；
• 使用高效的品牌推广手段，扩大社交影响力，加深客户粘性和活跃度；
• 怎样有效的加速复购和交叉销售的效果，进一步把营销部门从传统的成本中心向利润中心进行转化

此次Spotlight Session，我们一起聊一聊B2B企业针对上述话题，如何利用优质的数字化手段增强内容营销，促成获客加速转化，为团队业务创造新的增长点。

Stepping into the post-pandemic era, B2B marketing is seeking any opportunity to innovate in adversity, and to break through in new situations. Company short videos, industry products selling online, emerging brands striving for overseas market, these new business models drive considerable market attention, and marketing means accelerate to diversify. All of them put forward higher and more complex demands on B2B marketing experts.

In the changing situation, we keep thinking about how to compose tailor-made strategy, which is a feasible strategy and operation model.

As a respond to industry change, corporate transformation, and adjustment of product strategy, B2B marketing focuses more on:

• Intensified, efficient content innovation, to achieve cost reduction and efficiency improvement.
• Make full use of corporate data asset, to attract new customers and optimize conversion rate
• Apply highly-efficient brand promotion means, to expand influence on social network, strengthen customer cohesion and vitality.
• Find effective ways to accelerate re-purchase and cross-selling, marketing team transforming from cost-oriented to profit-oriented.

In this spotlight session, we are going to discuss about how to apply digital means to improve content marketing, efficiently attract new customers and optimize conversion rate, and eventually find new growth points for our businesses.