Home

相信你一定听过这么一段话:"2019年将会是过去十年中最差的一年,也将会是未来十年中最好的一年。"


I believe you must have heard this:"2019 will be the worst year in the past decade and will be the best year in the next decade."


今年9月份中欧商学院发布的《2019中国首席营销官(CMO)调查报告》中显示,59%的受访者认为公司销售额减少的原因主要是对市场变化预估不足,没做出快速反应所导致的,同时还有57%的受访者认为是缺少行业与大环境的机会。面对生意一年比一年难做,企业盈利难,融资难的困境,作为CMO的你是否已经开始复盘2019,并思考2020年该如何布局?


In the "2019 China Chief Marketing Officer(CMO) Survey Report" released by the China Europe International Business School in September of this year, 59% of the respondents believe that the decline in the number of sales is mainly due to insufficient market forecasts and lack of quick response. 57% of respondents thought it is lack of opportunities in the industry and the economic environment. Taking into consideration how doing business continues to get difficult year after year, difficulties in growth and difficulties of financing,as a CMO, who started to review 2019 how do you plan for 2020?

  1. 2020B2B营销前沿趋势解读
  2. B2B企业营销数字化转型战略要点,以及如何打造营销场景,塑造流量入口
  3. 百强企业CMO,现场讲述数字化时代企业如何打造用户口碑,传播品牌价值
  4. 客户体验是你最重要的产品
  5. 活动营销最为B2B企业获取销售线索最重要的渠道,也是最"贵"的渠道,该如何最大化ROI?
  1. 2020 B2B marketing new trends 
  2. B2B marketing digital transformation strategy and how to drive traffic with marketing approach
  3. CMO from the Fortune 500 company, will share how to build public praise and promote brand value
  4. Customer Experience is the most important product
  5. Event marketing is the most important channel for B2B companies to capture leads, and is the most "expensive" channel. How to maximize ROI?










Agenda

1:30 PM - 2:00 PM
Registration & Networking 签到
2:00 PM - 2:10 PM
Opening Remarks 开场致辞
2:10 PM - 2:40 PM
2020 B2B Marketing Trends And Best Practice Sharing|2020B2B营销趋势与实践
2:40 PM - 3:10 PM
My option on B2B Company’s Growth | B2B企业营销增长之我见
3:10 PM - 3:40 PM
How To Improve Event Marketing ROI And Show Result Clearly | 如何提升活动营销ROI,让结果清晰可见
3:40 PM - 4:00 PM
Q&A

Speakers

  • Cindy Wang (APAC Marketing Director of PerkinElmer)

    Cindy Wang

    APAC Marketing Director of PerkinElmer

    王菁于2017年6月加入珀金埃尔默公司,担任诊断事业部亚太区市场传播总监,2019年7月升任珀金埃尔默公司亚太区市场总监。在就职的两年间顺利完成市场团队的整合,并为珀金埃尔默制定了全新的品牌战略,重塑在行业内的品牌定位及营销理念。2006年至2008年曾任霍尼韦尔楼宇自动化控制事业部亚太区传播经理,2008年至2017年曾任赛默飞世尔实验室产品部中国区、亚太区市场传播经理。在B2B市场传播领域拥有丰富的品牌管理以及市场营销经验。
    Wang Jing joined PerkinElmer in June 2017 as Director of Market Communications for the Diagnostics Division in Asia Pacific. In July 2019, she was promoted to PerkinElmer's Asia Pacific Marketing Director. Within two years, she successfully completed the integration of the marketing team, and a new brand strategy was established for PerkinElmer to reshape the brand positioning and marketing concepts in the industry. From 2006 to 2008, she was the Asia-Pacific Communication Manager of Honeywell's Building Automation Control Division. From 2008 to 2017, she was the Marketing Communications Manager for China and Asia Pacific at Thermo Fisher Scientific product division. She has extensive brand management and marketing experience in the B2B market communication field.

    view more
  • Jacky Chen (Founder of Commnow)

    Jacky Chen

    Founder of Commnow

    成俊杰毕业于同济大学,其职业生涯从荣格贸易出版有限公司开始,先后担任该公司包括塑料、橡胶、医药等若干工业杂志的主编;2004年8月,他作为荷兰公关公司EMG中国区业务的开创者在上海开设了该公司首个海外分支,并在随后的六年时间里利用他丰富的媒体知识与服务经验发展了该公司中国区的业务和团队。2010年,成俊杰先生创办了B2B企业传播顾问机构斯考特公关,为许多知名企业如陶氏化学、杜邦、SAS、泰雷兹、世邦魏理仕等提供企业营销与传播顾问服务。
    Cheng Junjie graduated from Tongji University. His career began with Rongge Trade Publishing Co., Ltd., and he was the editor-in-chief of several industrial magazines including plastics, rubber and medicine. In August 2004, he worked as the Dutch public relations company EMG China,established the company's first overseas branch in Shanghai, and in the following six years used his extensive media knowledge and service experience to develop the company's China business and team. In 2010, Mr. Cheng Junjie founded the B2B corporate communications consultancy The Scott Partnership, providing corporate marketing and communications consulting services to many well-known companies such as Dow Chemical, DuPont, SAS, Thales, CB Richard Ellis.

    view more
  • Sunny Chang (Greater China Sales VP at EventBank)

    Sunny Chang

    Greater China Sales VP at EventBank

    Sunny作为大中华区副总裁,负责管理EventBank的销售团队。 加入EventBank之前,Sunny在Oracle(中国)任职近十年,曾担任大中华区业务发展主管高级总监,他和他的团队创造了总收入的50%以上,并保持着亚太地区所有Oracle办事处最高的两位数增长率 。 在甲骨文工作之前,他曾在Acer和Dell等多家财富500强IT公司任职高级销售经理。在美国获得MBA学位,在上海和北京拥有20年的销售经验。

    As the Vice President of the Greater China region, Sunny leads EventBank’s sales teams in the market. He joins EventBank after nearly ten years at Oracle (China) as Senior Director – Greater China Business Development Leader where he and his team generated over 50% of total revenue and sustained the highest double-digit growth rate across all Oracle offices in the APAC region. Prior to his career at Oracle, he worked at several Fortune 500 IT companies including Acer and Dell as Senior Sales Manager. He received his MBA in the United States and has twenty years of sales experience in Shanghai and Beijing.

    view more

Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Complimentary

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地胡滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact

Contact Organizer

Show on map