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相信你一定听过这么一段话:"2019年将会是过去十年中最差的一年,也将会是未来十年中最好的一年。"
I believe you must have heard this:"2019 will be the worst year in the past decade and will be the best year in the next decade."
今年9月份中欧商学院发布的《2019中国首席营销官(CMO)调查报告》中显示,59%的受访者认为公司销售额减少的原因主要是对市场变化预估不足,没做出快速反应所导致的,同时还有57%的受访者认为是缺少行业与大环境的机会。面对生意一年比一年难做,企业盈利难,融资难的困境,作为CMO的你是否已经开始复盘2019,并思考2020年该如何布局?
In the "2019 China Chief Marketing Officer(CMO) Survey Report" released by the China Europe International Business School in September of this year, 59% of the respondents believe that the decline in the number of sales is mainly due to insufficient market forecasts and lack of quick response. 57% of respondents thought it is lack of opportunities in the industry and the economic environment. Taking into consideration how doing business continues to get difficult year after year, difficulties in growth and difficulties of financing,as a CMO, who started to review 2019 how do you plan for 2020?
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