During the training, you will learn step-by-step how to improve your personal online brand and your company's LinkedIn presence in a systematic way.

  • How do I build an influential personal and company brand on LinkedIn?
  • How can I effectively introduce my products/services as well as make meaningful connections on LinkedIn?
  • How much time should I spend weekly on LinkedIn?
  • What are the most common personal brand mistakes and how can I avoid them?

All of these questions that you have always wanted to ask will be answered during a lunch and learn session with the author of the "Creating an Influential LinkedIn Profile," "Publishing on LinkedIn," and "Social Recruiting" courses, launched by the Online Marketing Institute in New York, and the winner of the "LinkedIn Top 15 Most Socially Engaged Staffing Agencies in China" award.

You will receive customized feedback on your LinkedIn profile and Company Page.

Why LinkedIn?

  • 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making roles
  • LinkedIn could be your business card, company and careers page, professional blog, networking event, and a jobs advertising platform – all at once
  • China is the 3rd-biggest country in the world in terms of LinkedIn users

Session Outline

  1. Your LinkedIn profile – best practices and common mistakes
  2. Helping your customers, brand advocates and future employees to find you on LinkedIn 
  3. Introduction to thought leadership on LinkedIn
Who should attend?

Those who are using LinkedIn to improve their company social media presence in China and abroad, as well as brand and employer brand awareness:

  • digital marketing, brand, communications and community managers
  • sales and business development managers
  • HR, recruitment and employer branding managers
  • university career center and employability managers
  • general managers from small and medium-sized companies in China
  • anyone responsible for introducing social media training and social selling at their organization


11:45 Registration and Light Lunch

12:00 Session

14:00 Session Ends

A light lunch will be served for the attendees.


  • Beata Dziedzic

    Beata Dziedzic

    Beata Dziedzic, Assoc. CIPD, is a digital learning consultant who guides companies to develop their captivating employer brand, implement social media training and social learning, as well as harness the full power of LinkedIn. She is the author of Creating an Influential LinkedIn Profile and Publishing on LinkedIn courses, as well as co-author of the Social Recruiting course, launched by the Online Marketing Institute.
    While working as an executive and IT recruiter in London, she assisted companies such as Siemens, Barclays Bank, Capgemini, Infosys, Volvo and many others to acquire niche talent and improve their staffing strategies. Currently based in Shanghai, she was instrumental in Antal China’s winning LinkedIn’s Top 15 Most Socially Engaged Staffing Agencies award and growing their LinkedIn company page followers to over 3000 in less than six months, a direct result of her unified talent branding strategy on WeChat and LinkedIn.
    Beata graduated with a master’s degree in politics from Ecole Internationale des Sciences Politiques (a joint program by the University of Silesia and Sciences Po Bordeaux). She earned a certificate in Human Resources Management, Level 5 with CIPD (Chartered Institute of Personnel and Development) and a certificate in career coaching from Ellia Communications.

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Prepayment is required when purchasing these tickets.
Member Ticket
Member Price RMB 180
Member Company Employee Ticket
Standard Price RMB 250
Non-Member Ticket
Standard Price RMB 300


  • Member Training Credit is not applicable in this session.
  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a Lunch & Learn session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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