Rethinking CSR in Post-COVID era

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While firms struggled to ensure the safety of their employees and assess the impact of COVID on their business operations, many also struggled to successfully pivot their CSR programs and giving.

It is a struggle that for many meant pausing programming, and waiting for partners to resume operations, while for others, it meant working with overseas foundations and boards to expedite approvals for a donation.

Now, after it has become clear that a "new normal" exists, the AmCham Shanghai Sustainability and Corporate Responsibility Committee would like to invite you to join our upcoming event on Wednesday, April 21, 2021, from 3:00 to 5:00 pm where we will speak about the following:

Through this event, participants will gain insights into the following:

- How to build a post-COVID CSR strategy

- Best practices & programs of Chinese and foreign firms.

We hope that participants will not only walk away with more insights but will leave with tangible ideas for how they can deploy their programs and partnerships, and we hope to see you there!

Speakers

Melissa Lam
General Manager and Chief Representative at Education First
Melissa is General Manager and Chief Representative for EF
Education First in China. She coordinates the shared services teams, including corporate affairs, communications, legal, payroll, visas, and real estate/facilities. In addition, she is the chief representative for EF China. Melissa joined EF in 2001 and has been based in China since 2005.

EF is the world’s largest privately-held education company. In China, EF has grown from a startup to an enterprise with over 200,000 employees and 300 schools in the last 20 years and has become one of the most recognized brands amongst Chinese consumers.

Prior to joining EF, Melissa worked in the investment banking division of Credit Suisse, an international financial services company, incorporate development at Oak Industries Inc., an NYSE-traded telecommunications component provider, and was a Research Associate at Harvard Business School.

Melissa is a graduate of Wellesley College (BA) and Harvard
Business School (MBA).
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Nichole He
China Country Director of Library Project
Nichole He is the China Country Director at The Library Project. She joined The Library Project in the summer of 2009 after working for a leading Xi'an English Language magazine. Nichole came to The Library Project initially as a fundraising manager and then soon gravitated toward strengthening the donor/organization communication. Nichole operates with a very high level of donor and volunteer involvement while engaging with local government and rural schools. At the end of the day, Nichole ensures that each library donation is a positive experience for everyone involved by providing detailed reports as to the impact of each library donation. To Nichole, the most important part of her work is that children have access to beautiful libraries.
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Richard Brubaker
Founder of Collective Responsibility
http://richbrubaker.com/
Driven by the belief that change begins with a single step, Richard has spent the last 15 years in Asia working to engage, inspire, and equip those around him to understand their power to leverage innovation, entrepreneurship, and leadership to solve "the big" challenges cities face.

Currently, as the Managing Director of Collective Responsibility, Executive Director of HandsOn China, and a Visiting Professor of Sustainability at the China Europe International Business School (CEIBS), Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates.
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