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Join us for the next AmCham Shanghai Retail Fireside Chat with Ben Wong, Chief Marketing Officer of Google Greater China, on Thursday, December 12, 9:00 to 10:30 a.m., at the AmCham Shanghai Conference Center.


During the session, our moderator Carol Zhou, Chair of the Retail Committee, will engage Ben in a thought-provoking conversation about how Chinese brands are no longer just "going global" but increasingly winning on the world stage, as well as how AI is reshaping marketing at unprecedented speed. Their discussion will cover topics such as:


โ€ข How Chinese brands are expanding and competing globally

โ€ข How AI is redefining creativity, brand building, and growth

โ€ข What global brands can learn from China's speed, boldness, and experimentation


Ben has led and grown some of the world's most recognized brands - from Olay and Neutrogena to Disney and Starbucks โ€” and brings a seasoned perspective on China's evolving consumers.


This session will be fast, sharp, and full of practical insights for anyone building brands in China or taking China to the world.

Speakers

  • Ben Wong (Chief Marketing Officer of Google Greater China)

    Ben Wong

    Chief Marketing Officer of Google Greater China

    Ben has extensive insights and experience in consumer marketing and business in Asia and the US market. He has led many marketing innovations and large-scale campaigns for renowned multinational brands. He managed global brands including brands from Procter & Gamble (Olay, Pampers), Johnson & Johnson (Neutrogena, Clean and Clear, Johnson’s Baby, Stayfree/Carefree), Beiersdorf (Nivea, Eucerin), Mars/Wrigley (Extra, Doublemint, 5 Skittles), Hong Kong Disneyland Resort and Starbucks China.

    Ben received a Master of Science degree in E-Commerce from the University of Hong Kong. He also earned MBA degrees from The Hong Kong University of Science and Technology.

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  • Carol Zhou (Senior VP, Shiseido China Business at Innovation & Investment Representative Office)

    Carol Zhou

    Senior VP, Shiseido China Business at Innovation & Investment Representative Office

    As SVP of China Business Innovation & Investment office for Shiseido created in January 2019, Carol is helping to shape the next phase of transformation for the company. By leveraging the dynamic ecosystem and entrepreneurial talents in China, Carol will help to accelerate the implementations of innovations and new business models, to create a new beauty business as the next growth driver of the Shiseido group on a global level. Previously, she has held a number of management positions at multinational firms such as Unilever, Burberry, L’Oréal, and Marriott where she has led global strategy & innovation functions across regions and categories.

    Carol received her undergraduate degree from New York University's Stern Business School and her MBA from Hong Kong University of Science and Technology.

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Tickets

A prepayment is required when choosing 'Standard Price'.

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Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center

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27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

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