Mr. Archer Li joined Sephora in 2019 and currently holds the post of vice president of the Sephora China Digital Ventures department under LVMH Group. Archer builds and orchestrates the overall digital strategy and roadmap with multifunction. He also enhances the Omni-channel customer journey to offer an integrated, cohesive and personalized experience.

As part of his role, Archer is an omnichannel and digital transformation pioneer and e-commerce with solid brand and retailer experience across APAC. Under his leadership, Sephora E-business has reached a growth of 2.3 times in 2 years. With more than 20 years of experience in the industry, he led New Balance Direct-to-Consumer Business cross both online and offline prior to joining Sephora.

Archer believes that digital transformation starts with the demands of consumers. Consumers are the center of a fully digital journey- only then may technology and omnichannel strategy be applied seamlessly in the digital sales realm.

Archer has an MBA from the Hong Kong University of Science and Technology Business School and an MA in Communication Management from the Annenberg School for Communication, the University of Southern California. He also has acquired certification in Entertainment Business Management from Marshall School of Business, USC, and certification from UC Berkeley in the Digital Transformation: Leading People, Data & Technology program.

李源先生目前担任LVMH路威酩轩集团丝芙兰中国数智化创新部副总裁。引领推动数字化创新，提升数据赋能，增强消费者的全渠道体验，是李源先生的重要职责。他负责构建新的数智化业务发展支柱，进行跨职能地领导和开拓数字用户场景，加强全渠道客户旅程，以提供一个整合的个性化体验。

李源先生是一位全渠道与数字化转型的先行者，在电子商务领域以及亚太地区的品牌与零售领域有着丰富而坚实的实践经验。他曾带领丝芙兰电子商务业务在两年内实现了2.3倍的增长。在加入丝芙兰之前，凭借20多年的行业积累，他曾成功带领New Balance品牌进行了线上线下的直营零售业务。

李源先生坚信，数智化创新始于消费者的需求，他坚持以客户为中心的核心指导原则，并辅之以数智化为先，将数据转化为洞察并加强以内容引导顾客行为的能力，建立在零售业的制胜优势。

李源先生拥有香港科技大学商学院工商管理硕士学位，南加州大学安宁贝格传播学院管理硕士以及南加州大学马歇尔商学院的娱乐商业管理证书, 并取得了美国加州大学伯克利分校数字化转型：‘’引领人，数据，科技‘’项目证书

Chloe has more than 12 years of working experience in the financial and strategic consulting field, incl. FE Leasing， Citic securities, and Triwise capital.

Chloe joined OATLY in 2019 and is responsible for Sustainability APAC, incl. promoting the localization of global policies/requirements, formulating Asia's sustainability strategy, and planning and implementing key projects.

Foundation projects: carbon footprint at company level and product level; factory APAC1&2 energy and water solution; waste management scheme; Pre-evaluation of LEED certification; research and comprehensive utilization of oat residue & test results of biogas production; package recycling.

Celine Ong is a confident and seasoned leader with over 25 years of experience in marketing and consultancy across industries. Her multi-disciplinary skillset has enabled her to plan and deploy brands in multi-channel marketing strategies. She has launched new products, and retail stores, plus social and e-commerce campaigns for major brands like Kraft, Royal Canin, Shell, Lenzing, Macquarie, and Sotheby’s.

Celine is currently the Head of Consumer Practice with EAC Consulting, a German boutique management consulting firm, headquartered out of Munich, but for 25 years very active in China, India, and recently in Malaysia. The company’s core focus areas are market entry strategy, Sustainability, and Operational Excellence. The latter involves areas such as product and pricing customization, supply chain efficiency, sales & distribution optimization, etc.

Prior to joining EAC, she was an entrepreneur and consultant serving The Jamaica Social Investment Fund developing an international marketing strategy, for the repositioning of Jamaica Blue Mountain coffee as a luxury/premium brand USA, UK, and Asia markets.

She has led a multi-function team across branding, marketing management, CRM and events, advertising, PR, market research, and business analysis for Macquarie Asset Investment managing 5 shopping malls in the position of the Head of Portfolio Marketing. She brings with her strong experience in consumer research, distribution, trade marketing, and new product development experience accumulated throughout her work career in Singapore, Malaysia, and China

She is an active speaker, panelist, and mentor for AmCham Shanghai, EU Tech Chamber, and Danish Chamber on New Retail, Social, and Digital marketing trends. Connecting and exchanging ideas with other marketing and industry professionals energizes her.