The ongoing Covid-19 pandemic has caused unprecedented economic upheaval and uncertainty. Companies the world over have lurched into crisis and a battle for survival. In this short lecture, Professor Jeff Sampler will introduce key principles of strategy that will help companies prepare themselves better for turbulent times.
Professor Sampler challenges conventional strategic thinking and reveals why the typical tools of strategy are so badly out of sync with our needs, where 'business as usual' is no longer a relevant approach. He argues that strategic change is just as important as strategic formulation and that strategic change is not a sign of weakness. He uses case studies to illustrate principles of successful strategic planning to prepare you for a post-Covid environment. You will learn how to be prepared and proactive, rather than reactive, even when the future is uncertain.
Professor Jeff Sampler is a leading Professor at CEIBS whose research specializes in the intersection between strategy and technology, and evaluating digital technologies as a driving force in the transformation of many industries. He is widely published and a regular speaker at conferences, having previously served as a Board Member of both FTSE 100 corporations and start-ups. Notable assignments include being advisor to the former president of Nokia for 5 years and advising 2 Heads of State. Also, he has been featured in Newsweek, BBC Television, BBC World Service, BBC Radio, CNBC, Economic Times, Financial Mail, and IT Web.