The ongoing Covid-19 pandemic has caused unprecedented economic upheaval and uncertainty. Companies the world over have lurched into crisis and a battle for survival. In this short lecture, Professor Jeff Sampler will introduce key principles of strategy that will help companies prepare themselves better for turbulent times.

Professor Sampler challenges conventional strategic thinking and reveals why the typical tools of strategy are so badly out of sync with our needs, where 'business as usual' is no longer a relevant approach. He argues that strategic change is just as important as strategic formulation and that strategic change is not a sign of weakness. He uses case studies to illustrate principles of successful strategic planning to prepare you for a post-Covid environment. You will learn how to be prepared and proactive, rather than reactive, even when the future is uncertain.

Professor Jeff Sampler is a leading Professor at CEIBS whose research specializes in the intersection between strategy and technology, and evaluating digital technologies as a driving force in the transformation of many industries. He is widely published and a regular speaker at conferences, having previously served as a Board Member of both FTSE 100 corporations and start-ups. Notable assignments include being advisor to the former president of Nokia for 5 years and advising 2 Heads of State. Also, he has been featured in Newsweek, BBC Television, BBC World Service, BBC Radio, CNBC, Economic Times, Financial Mail, and IT Web.


9:50 AM - 10 AM
10 AM - 11 AM
Lecture: Developing Strategic Agility for Turbulent Times
11 AM - 11:30 AM
Q&A at End


  • Prof. Jeffrey L. Sampler (Professor of Management Practice, (Acting) Associate Dean, China Europe International Business School (CEIBS))

    Prof. Jeffrey L. Sampler

    Professor of Management Practice, (Acting) Associate Dean, China Europe International Business School (CEIBS)

    Jeffrey L. Sampler is a Professor of Management Practice at China Europe International Business School (CEIBS). Previously he was a faculty member of London Business School and the University of Oxford for over 20 years. In addition, he has been a collaborator with MIT's Center for Information Systems Research (CISR) for over two decades.

    Prof. Sampler's research straddles the intersection between strategy and technology. He is currently researching digital technologies as a driving force in the transformation of many industries. His other area of focus is exploring the nature of strategic planning in very turbulent and rapidly growing markets – his book, Bringing Strategy Back, gives companies insights for planning in such environments. His research interests also include the strategic implications of new technology, and the management of information as a strategic resource. His paper with John Cross and Michael Earl on the "Transformation of IT at British Petroleum Exploration" won first prize in the Society of Information Manager's paper competition. He has written two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon - Going Global.

    Prof. Sampler is (Acting) Associate Dean for Global Executive MBA. CEIBS Global EMBA, ranked 5th globally by Financial Times for the last 2 years, is a part-time programme that balances China Depth and Global Breadth for high achieving business leaders who want to take their career and personal development to the next level. With modules available in 11 countries worldwide, a diverse student body from more than 20 countries, and two integrated tracks running between China, Europe and Africa, CEIBS Global EMBA provides unparalleled opportunities for participants to expand their global network, while plugging into China’s largest business school alumni network.

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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
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To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169 3011 or email zoe.zhang@amcham-shanghai.org.

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169 3011 or email zoe.zhang@amcham-shanghai.org for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.