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The retail environment has been undergoing significant changes. Traditional players are under pressure as live streaming and instant delivery pull foot traffic away from physical stores. At the same time, we see some winning stories in membership-based retailers. The growing adoption of AI and digital marketing technologies is also resulting in a paradigm shift in the industry.
Join the American Chamber of Commerce in Shanghai's Marketing & Communications Committee on Thursday, April 23, 2026, from 3:00 PM to 5:00 PM in our office. Eva Ng, Retail Business, General Manager at NielsenIQ China, will share the latest findings and insights from the 2026 NIQ China Retailer Executive Report, followed by an in-depth discussion with retailer representatives on sustaining growth via new business models, improved supply chain efficiency, digital transformation, and AI adoption in highly competitive markets.




