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Event Details
AmCham Shanghai's Marketing & Media Committee will host an offline livestream on Thursday, October, 13 from 5:30 pm to 7:00 pm at the AmCham Shanghai conference room.
Leapfrogging the West, China tech has seen its mobile payments surpass the United States 100-fold — and at the center of this new digital revolution is WeChat, the world's first Superapp.
Kevin Shimota, who worked in a senior role at Tencent for five years during the frantic period of growth, tells the inside story of WeChat and the rise of Superapps, providing the recipe for success and explaining what MNCs in China and global Big Tech players can learn from Chinese digital innovation.
Kevin will also share his insights in how to develop China go-to-market digital strategies, based on his many years of supporting leading global brands including Merlin Entertainment, KLM, Caesars, DFS Tourism Australia, Tourism Dubai, Singapore Tourism Board, Visit Seattle, Starbucks, Burberry, Nike, MasterCard, Emaar, and more.
Speakers
Kevin Shimota
Author of "The First Superapp" and former Global Head of Marketing and Partnerships at WeChat
view moreKevin is a leading expert on digital technology in China. With nearly a decade experience in China, he most notably worked as Global Head of Marketing and Partnerships for WeChat (Tencent) for 4 years. He has consulted many of the world’s top global companies on the China market-entry strategies, and spoken at major events on China’s digital tech ecosystem. Recently he has been Director of Platform Strategy for Accenture, and a leading expert on 'Superapps'.
Kevin has an MBA from CEIBS and a bachelors from the University of Washington in Seattle. He previously worked at Boeing in Seattle as global supply chain manager. Kevin is a strong advocate of innovation and sustainability in the tech industry. He believes technology will be integral to finding sustainable solutions to tomorrow's greatest challenges.
Venue
AmCham Shanghai Conference Center
黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.
Shanghai, China
If you have any questions please contact Jenny Wang
