AmCham Shanghai's Sustainability & Corporate Responsibility Committee invites you to join a factory tour followed by a guided discussion at LEGO's factory in Jiaxing on Thursday, September 21, 2023, from 12:15 to 19:00.

The subsequent guided discussion will revolve around two primary topics:

  • The main considerations for companies setting sustainability targets, including brand positioning, business growth strategy, risk management, and investment strategy
  • Managing challenges in data availability and reliability in sustainability

Transportation will be provided for this event: check-in will be at Infinitus Xintiandi from 12:15-12:30 and a bus will depart from Infinitus Xintiandi at 12:30. Please be on time.

*Limited seats are available for this tour and will be first come, first served. Final confirmation of successful registration will be at the discretion of AmCham Shanghai and LEGO. All registrants will be notified via e-mail.*


12:15 Check-in at Infinitus Xintiandi and bus departure

14:30 Arrival and LEGO Jiaxing factory tour

16:00 Guided discussion

17:00 Bus departs from LEGO Jiaxing factory

19:00 Bus returns to Infinitus Xintiandi

Factory location


2283 Tongxiang Avenue, Jiaxing, Zhejiang Province


About LEGO Toy Manufacturing (Jiaxing) Company Ltd

LEGO Toy Manufacturing (Jiaxing) Company Ltd. was established through investment by LEGO System A/S in March 2023. Founded in 1932 in Billund, Denmark, the family-owned LEGO Group focuses on designing and producing plastic toys. Its market share has continued to increase over the past ten consecutive years, and on top of ranking as one of the top three toy brands, the LEGO Group is also listed in the RepTrack Top Brand 500, being No.1 in 2019 and 2020 and No. 3 in 2021.

LEGO's Jiaxing factory, located in the Jiaxing Economic & Technological Development Zone, covers an area of 310,000m2 and its total investments amount to three-digit million US dollars. The Jiaxing factory runs with the same standards of technology and automation as other LEGO factories in Europe and the Americas.

By the end of 2021, LEGO's Jiaxing factory supplied more than 90% of APAC market demand. Its expansion, which started in 2021, will lead to the construction of a new production space and an automated warehouse in 2024 in order to further enhance supply capacity to fulfill growing APAC market demand.


LEGO’s factory

2283 Tongxiang Avenue, Jiaxing, Zhejiang Province浙江省嘉兴市桐乡大道2283号
Jiaxing, Zhejiang, China

If you have any questions please contact Jean-Yves Lavoie

Contact Organizer

Show on map


A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price RMB 150
Non-Member Ticket
Standard Price RMB 300