Since joining Kantar in 2021, responsible for marketing, content operations, event planning, and membership management for the Kantar Marketplace platform in China. Brings 8 years of experience in brand positioning, marketing strategy, and consumer insights, serving clients across automotive, travel, media, and food & beverage sectors.

自2021年加入凯度以来，负责Kantar Marketplace平台在中国区的市场推广、内容运营、活动策划及会员体系管理。拥有8年品牌定位、营销策略与消费者洞察经验，服务客户涵盖汽车、旅游、媒体、食品与饮料等多个行业。

Solid expertise in market research and consumer insights, with proven experience supporting leading clients across food & beverage, beauty & personal care, and internet sectors. Played a key role in the development and delivery of industry trend and consumer insight reports. Currently responsible for cross-functional project coordination and the structured delivery of research outputs within Kantar’s CS Partner team.

在市场研究与消费者洞察领域拥有扎实的专业背景与丰富实战经验，曾为食品饮料、美妆个护、互联网等多个行业的头部客户提供研究支持，深度参与多项行业趋势与消费者洞察报告的策划与交付。目前在凯度 CS Partner 团队负责客户项目的跨部门协作推进及研究成果的结构化输出与专业呈现。