Professor Zeidan is Associate Professor of Practice of Business and Finance and Chief Sustainability Liaison with NYU at NYU Shanghai. He is also a Visiting Professor at Fundação Dom Cabral and Senior Scholar at the Center for Sustainable Business, NYU Stern and a columnist at Folha de S. Paulo, Brazil’s leading newspaper.

Professor Zeidan is the author of Economics of Global Business (MIT Press) and Tariff reduction on renewables inputs for European decarbonization (Nature Sustainability).

His more recent research focuses on Sustainable Finance, alongside issues in Corporate Finance and Development Economics. Alongside his article in Nature Sustainability, his research has been published in the Journal of Corporate Finance, Harvard Business Review, Journal of Business Ethics and Journal of Environmental Management, among others. Rodrigo has written extensively for media outlets, including the World Economic Forum, Bloomberg, Americas Quarterly and Financial Times.

He has significant teaching experience at all levels from undergraduate to international MBAs in South America, Europe, and Asia. He has taught over 100 courses for undergraduates, 20 courses for post-graduates, and 2000 hours of Executive Education. He combines teaching excellence with skills in top-level research and consulting. Some of the companies he works or has worked with include Kraft Foods, Johnson & Johnson, Santander, Skanska, L’Oreal, RCI Banque, Vale, Queiroz Galvão, Itaú Bank, and Petrobras. One of the works he has supervised created over USD 1 billion of shareholder value to a listed company in Brazil. His consulting jobs are in Valuation, M&A, Cash Conversion Cycle Management, Personal Finance and Trust Funds.