About

AmCham Shanghai's Marketing and Media Committee invites you to join our second event exploring "Young China" and what changing trends and habits among younger Chinese mean for the economy and businesses. The event will take place on Wednesday, September 13, from 4:00 PM to 5:30 PM.


In this session, Yuwan Hu from Daxue Consulting will identify new young consumer profiles and go deep into some of the trends and channels that brands can ride to engage China's youth amid a new consumption environment.


The session will also discuss their consumption preferences, habits, and trends, addressing how to effectively engage and connect with them in a relevant way by leveraging active marketing tools, such as IP collaboration.


Agenda:


4:00 PM Registration

4:10 PM Introduction

4:20 PM Presentation

4:40 PM Q&A

5:15 PM Wrap-up and networking

Speakers

  • Yuwan Hu (AD at Daxue Consulting)

    Yuwan Hu

    AD at Daxue Consulting

    Yuwan has worked at Daxue Consulting — a China-first growth-centric advisory firm providing research-heavy (trad + tech) management consulting with full in-house research capabilities — since 2015. With over a decade of professional experience, she has worked with renowned brands and has led diverse projects across the Luxury, FMCG, Food & Beverage, Healthcare, and Education sectors. Fluent in English, French, and Mandarin, Yuwan is a trusted consultant in market intelligence and strategy, delivering insights and recommendations to global enterprises, startups, and institutions.

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  • Oliver Pearce (Director of FGS Global)

    Oliver Pearce

    Director of FGS Global

    Oliver is a director at FGS Global, one of the leading advisors of strategic communications including corporate reputation, crisis management and government affairs. Based in China since 2009, he has worked for news media, agencies and in-house, and has experience across multiple marketing and communications functions. He is a passionate believer in the power of storytelling to influence stakeholders and deliver real business outcomes. At the same time, he is committed to nurturing and inspiring communications and marketing professionals to open their eyes to the world around them so that our industry can create more meaningful conversations. A volunteer at AmCham Shanghai since 2019, he is very proud to serve as Chair of the Marketing & Media Committee.

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Jean-Yves Lavoie

Contact Organizer

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