As Regional Vice President in China, Jimmy Chen is responsible for developing and implementing strategic and tactical plans for operations and growth in the region. In this capacity, Jimmy plays two distinct, yet equally important, roles. He ensures maximum performance and high standards in existing operations, seeing that the FedEx Purple Promise is always upheld. Additionally, he is dedicated to economic growth in China and works tirelessly to expand FedEx business by establishing new distribution channels and strategies.

Jimmy joined FedEx as a service engineer in 1991. His promise was recognized early; he quickly accelerated through the company and was promoted to a station manager within two years. From that point, he moved through a number of operations positions before assuming the position of managing director of Taiwan in 1998. In 2004, Jimmy joined the Asia Pacific Planning and Engineering Team and began working on the launch of FedEx domestic service in mainland China.

A native of Taiwan, Jimmy graduated from Columbia University with a Bachelor of Science in Industrial Engineering. He later went on to obtain an MBA from National Taiwan University.

Bruce Fu is a senior director and the co-lead of the global tech practice in APCO Worldwide's offices based in Beijing. He has a deep knowledge of China’s policy, technical standards, IPR, and competition-related issues in the ICT sector. At APCO, Mr. Fu provides clients with counsel on government relations building, operations management, stakeholder engagement and market entry strategy.

Prior to joining APCO, Mr. Fu was a business manager at the European Chamber, where he worked closely with the European telecommunications industry by lobbying China’s telecommunications policies and regulations. He worked closely with ICT Working Group members on telecommunications regulatory policies and TBT/Standards. He also directly engaged with Chinese authorities on antitrust issues related to implementing rules of Chinese anti-monopoly law.

Mr. Fu currently serves as the Vice Chair of the ICT Working Group of the EU Chamber of Commerce in China. He obtained master's degrees in European studies and European modern history from the Catholic University of Leuven. He is fluent in English and Chinese.

Sheldon Ying is the senior director of Intelligent Supply Chain of Haier Appliances Industry Group, where he develops and implements the company's e2e supply chain strategy and drives the transformation of Haier's supply chain toward digitalization and intelligence. Since joining Haier, he has successfully launched several digital transformation projects concerning forecast improving, crowd sourcing, and manufacturing synergy. He has 20 years’ experience in strategy, digitalization, supply chain management, project management and commercial management. Before Haier, he spent most of his career in Telecommunication industry. He holds an MBA degree from Washington University in St. Louis, and a bachelor’s degree in Electronic Engineering from Shanghai Jiaotong University.

Francis Zhao is a Demand and Supply Chain Manager at Enics Beijing, where he heads an organization of more than 110 staff covering the functions of Demand and Inventory Planning, Supply Chain Total Cost Management, Customer Service, Strategic Procurement, Operational and Project Procurement, Supplier Quality, Logistic and Warehousing. Previously Francis worked in Enics as Global Sourcing Manager and Group Senior Supply Chain Manager.

Francis has 22 years experience in supply chain. He previously held senior roles in Panasonic, Ericsson, DHL-SinoTrans, A-Dec, and Sinbon. He currently works as a Senior Expert at the Shanghai University Demand Chain Institute, where he is involved in research and analysis on supply chain, and provides trainings and workshops for important market players in the industry electronics field.