Cindy Chen, as the Associate Principal of Tradewin North Asia, is responsible for the overall management and leadership of North Asia operations.

With over 25 years of practical experience in all aspects of logistics, supply chain, customs and trade matters, Cindy possesses an extensive knowledge base. Her invaluable advice assists companies in establishing an appropriate and sustainable supply chain strategy, which is critical in today’s complex and ever-changing business environments.

Prior to joining Tradewin, Cindy worked at General Electric (GE) for 12 years. She held various positions including serving as the Asia Logistics Leader in GE Energy, and multiple roles in customs and trade compliance management at GE’s headquarters in China and Asia. Cindy has made significant achievements in customs and trade compliance, logistics, and supply chain management During her tenure in GE, she pioneered in trade compliance management in the worldwide, including the creation of a customs broker optimization mechanism and centralized management, digitalization of customs operations, integration of customs processes across Asia-Pacific countries, and the practical application of lean and Six Sigma principles in daily customs operations. These initiatives significantly elevated GE’s standing in customs and trade compliance practices in global. Prior to joining GE, Cindy worked at Emerson, where she was responsible for logistics operations across the Asia-Pacific region.

In addition to her vast professional experience, Cindy also has a solid educational background. She holds a master degree of global EMBA from CEIBS, a bachelor degree of International Trade from ECUST, and PMP (Project Management Professional) certification from the Project Management Institute

Cindy Chen现任 Tradewin北亚区副执行董事，负责北亚地区业务的整体管理与领导工作。
凭借 25年以上在物流、供应链、海关及贸易事务各领域的实践经验，Cindy积累了深厚而全面的专业知识。她以丰富且务实的洞察力，协助企业制定合适且可持续的供应链战略，这在当今复杂多变的商业环境中尤为关键。
在加入 Tradewin之前，Cindy曾在通用电气（GE）工作了 12年。期间，她先后担任多个重要职位，包括 GE能源部门亚洲物流负责人，以及在 GE中国及亚洲总部担任多项海关与贸易合规管理高级负责人。Cindy在海关与贸易合规、物流及供应链管理领域取得了卓越成就。任职 GE期间，她在全球范围内开创并推动了多项贸易合规管理创新，包括建立关务代理优化机制与集中化管理模式、推动海关作业数字化、整合亚太区各国关务流程，以及将精益管理和六西格玛理念成功应用于日常关务运营中。这些举措显著提升了 GE在全球海关与贸易合规领域的管理水平与行业地位。在加入 GE之前，Cindy曾就职于艾默生（Emerson），并负责 亚太地区的物流运营管理。
除丰富的职业经验外，Cindy亦具备扎实的学术背景。她拥有中欧国际工商学院Global EMBA硕士学位、华东理工大学国际贸易学士学位，并持有美国项目管理协会颁发的 PMP（项目管理专业人士）认证。她目前还担任中欧国际工商学院GlobalEMBA女性领导力俱乐部主席和MBA导师组组长。

Susan Wei is Director of Global Technology for North Asia at Expeditors, where she leads regional technology strategy and enterprise digital transformation. She brings more than 25 years of technology leadership experience, with a strong focus in recent years on driving AI adoption within the organization. Susan actively promotes the practical application of AI in day‑to‑day operational scenarios, including the use of AI agents, GitHub Copilot, and Copilot CLI. In parallel, she is actively engaged in cybersecurity initiatives, supporting security governance, operational resilience, and risk management as part of Expeditors’ ongoing digital evolution.

Susan Wei 现任 Expeditors 北亚区全球技术总监，负责区域技术战略与企业数字化转型。她拥有逾25年技术领导经验，近年来重点推动 AI 在企业内部的应用与落地，聚焦 AI 在日常运营场景中的实践，包括 AI Agent、GitHub Copilot 及 Copilot CLI，以提升技术工具的智能化潜力，推动运营模式的持续演进。同时，她积极参与网络安全相关倡议，确保 AI 创新在安全、可控的基础上稳健发展。