AmCham Shanghai's Marketing & Media Committee invites you to a panel discussion on "China Marketing Outlook 2021" on Wednesday, January 13, 2021, from 2:00 - 3:30 pm.
2020 was an unforgettable year in many ways and the changes in how we live, work, and consume had a profound impact on marketing. Brands, agencies, and media were all challenged to respond to a fast-evolving situation in China.
With the COVID-19 pandemic now largely controlled in China and new government policies such as "dual circulation strategy" focused on boosting the domestic market and consumption, what should marketers expect in 2021? What do they need to think about when planning strategy and campaigns? What are the permanent learnings from 2020 and what are the temporary ones? What is the 'new normal' in marketing going to look like? How will the 14th Five-Year Plan impact consumer and B2B brands in the next five years?
Join the AmCham Media & Marketing Committee as we address these questions and more in a special panel discussion. To provide a 360 view of all these pressing issues and more, we have assembled a panel of experts in consumer, social & digital, media, and communications.
For anyone working in marketing in China, this is an unmissable event.
2:00 - 2:10 pm Networking & Registration
2:10 - 2:15 pm Welcome Remarks
2:15 - 2:30 pm Economic Overview
2:30 - 2:45 pm Macro/Consumer Overview
2:45 - 2:55 pm Mindshare Presentation
2:55 - 3:05 pm Publicis Presentation
3:05 - 3:30 pm Panel discussion and Q&A
3:30 pm Event Finishes