Engage | Connect | Motivate | Inspire | Influence | Persuade

"The most powerful person in the world is the storyteller.

The storyteller sets the vision, values, and agenda of an entire generation that is to come."

– Steve Jobs


Strategic Storytelling is one of the hottest topics in business communication today! 


No other method holds our attention and moves us to action like storytelling. Today's complicated, fast paced business world demands communication that gets attention, retention, and action!


Modern Thought leaders have realized that this is the key skill to master if they seek to inspire, persuade, and lead others.


Strategic Storyteller workshop is designed for anyone who needs the skills to communicate more deeply, emotionally, and powerfully with their audience. 


In this workshop, you'll learn:

·      The science behind why stories are the most powerful communication tool

·      How to find, create, and craft your own stories successfully

·      How and when to use stories

·      Influence your audiences perceptions in a subtle yet powerful way

·      Persuade, influence, and sell more convincingly

·      Motivate, inspire, and encourage your audience


This is an interactive workshop! Participants will learn, practice, and receive feedback as they design, develop, and deliver their own stories. To ensure the quality of the training, the number of participants is within 15 people.


9:00 AM - 10:00 AM
Morning Session 1
• Introductions and needs analysis• What is Strategic Corporate Storytelling?• Storytelling vs. Corporate Storytelling• Why use stories?• The power of storytelling• Science of storytelling: ...
• Introductions and needs analysis
• What is Strategic Corporate Storytelling?
• Storytelling vs. Corporate Storytelling
• Why use stories?
• The power of storytelling
• Science of storytelling: Neuroscience + Psychology
• Applications: When can you use stories successfully?
• Story strategy- defining your objectives. Applications in the workplace, examples, and practice session
view more
10:00 AM - 11:00 AM
A|B|C strategy tool for optimal persuasion + Influence
11:00 AM - 12:00 PM
Morning Session 2
• Story Structure: The Monomyth- the classic story structure
• The S.H.O.R.T. Story formula- a simple, practical way to easily sequence your story
• Story warmup practice session
12:00 PM - 1:00 PM
1:00 PM - 2:00 PM
Afternoon Session 1
• Finding and crafting stories
• Exercise- story scan: searching our memories for practical stories to use
2:00 PM - 3:30 PM
Types of stories
Introduction to the most practical, powerful, and persuasive types of stories most needed in business
3:30 PM - 3:45 PM
3:45 PM - 4:30 PM
Afernoon Session 2
• Storytelling: Delivery
• Storytelling skills to boost attention, engagement, and influence
• Body language for stories
• Vocal tips and tricks to enhance any story
4:30 PM - 5:00 PM
Review, reflection and final story


  • Troy Andrews (Founder of PresentationPersuasion)

    Troy Andrews

    Founder of PresentationPersuasion

    Troy is a Professional Corporate Trainer and author of the best-selling book, "Bridges and Barriers: Practical Psychology for Persuasive Presentations." He owns a Presentation Training company in the USA as well as a company here in China. Troy stands out as a dynamic professional, specializing in designing, developing, and delivering training programs that are not only highly engaging but also exceptionally relevant for the challenges faced by today's workforce.

    Professional Journey:
    He has over 15 years of workplace experience experience, and 16 years of training experience, Troy has worked with some of the world's leading companies, including Fortune 100 giants such as Nike, IKEA, Porsche, BMW, 3M, Duke University, and Jiaotong University, and many, many others.

    Bridging Cultures:
    Based in Shanghai since 2008, Troy has spent the last 16 years training executives of all levels, backgrounds, and cultures. His deep understanding of the cultural nuances between Eastern and Western cultures positions him as a cultural bridge-builder. Troy seamlessly incorporates this knowledge into his training, ensuring that your team communicates with finesse and cultural intelligence.

    Unique Style:
    Troy's training sessions are not just informative; they're an experience. His friendly, personable style creates an atmosphere where learning is not only passionate but also approachable. Troy blends humor with logic, making the training journey enjoyable yet results-driven.

    His passion for Behavioral Science and Behavioral Economics as well as his understanding of Persuasion Theory sets him apart as a trainer constantly seeking the newest, most effective methods. Troy's commitment to staying at the forefront of training methodologies ensures that your team receives cutting-edge insights and practical strategies.

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Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 

A prepayment is required for all full-day training sessions. 


Half-day session training vouchers cannot be used for full-day training programs.


Early Bird Ticket

For Member and Member Company Employees.
By June 22, 2024

Early Bird Price RMB 3,250
Member and Member Company Employee Ticket
Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650
Member and Member Company Group Ticket

four or more attendees, 2950 RMB each

Standard Price RMB 2,950
Special Discount Ticket

Member Companies that purchase 10 or more AmCham training tickets in 2024.
2655 RMB per person

Standard Price RMB 2,655

Cancellation Policy

If you need to cancel your registration, please notify at (86 21) 6169 3015 or email at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.


AmCham Shanghai Conference Center

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Lucy Lu

Contact Organizer

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