Are you, your team, and your company "Crisis Ready"?

If photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?

Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?

Join our Senior Consultant, Erik Barnes, for this highly interactive, full-day training.

Key learning points:

• How to react to a crisis situation at work: a) in the first 15 minutes, b) first 2 hours, c) first day, d) until resolution – to effectively manage internal and external communication.

• How to assess the effectiveness of your company's Crisis Communications Plan: Is it up-to-date, realistic, and feasible given today's highly digitized work environment? Is the social media policy clear, easy to follow, and fully understood by employees? Do employees know when and when not to post information about a crisis on WeChat? Do all employees know when and how to respond to media?

• How to leverage the media and social media influencers: Receive tried-and-tested advice on how companies can best contain the damage caused by negative postings and reports.

• Spokesman training: In an actual crisis, any company representative may need to act as designated spokesman (reporters won't wait for the spokesman to arrive). Participants learn detailed do's and don'ts for representing their company to the media.

• Video-taped crisis statements: Learn professional tricks and tips for successfully delivering live statements on TV and during under high pressure press briefings.

• Managing a press conference: How to maintain control and protect the company's image during an aggressive crisis briefing to media.


08:45 Registration & Networking

09:00 Morning Session

10:30 Morning Session Coffee Break

10:45 Morning Session

12:00 Lunch

13:00 Afternoon Session

15:30 Afternoon Session Coffee Break

15:45 Afternoon Session

17:00 Session Ends


  • Erik Barnes (Senior Consultant at Sino Associates)

    Erik Barnes

    Senior Consultant at Sino Associates

    After finishing his MBA in 2003, Erik Barnes found his passion in all aspects of people development. As a consultant he worked with assessment, coaching and training clients in a variety of Fortune 500 clients. Starting in 2006 Erik joined Microsoft’s Sales Readiness team where for eight years helped develop and deliver training for sales and marketing staff in the Greater China Region. During this time, he delivered a variety of in-class and virtual trainings for teams in the region and around the world.
    Following this Erik was once again involved in the people development consulting during which he designed and delivered courses for clients in industries as diverse as FMCG, automotive, IT and financial services. Erik has taught workshops in Europe, the US as well as around Asia.
    Erik’s most recent return to the corporate world was a senior manager at a Big Four firm. For three years Erik helped to design and deliver content as a faculty for the PwC You Plus program. He did this for both B2C and B2B corporate clients. As he was there from the beginning, Erik was involved in many aspects of the marketing and content development as it transformed into a trend setting program.

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Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 

A prepayment is required for all full-day training sessions. 


Half-day session training vouchers cannot be used for full-day training programs.


Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price RMB 3,800
Member Company Employee Ticket
Standard Price RMB 4,200
Non-Member Ticket
Standard Price RMB 4,800


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Kelly Deng at (86 21) 6169 3008 or email kelly.deng@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ray Cheng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Who Should Attend?

This training is ideal for anyone tasked with protecting the public image of their company. Participants may include: Corporate Spokespersons, Communications Directors, Health & Safety Managers, or other executives or managers responsible for crisis management, crisis communications, or company brand image.


AmCham Shanghai Conference Center

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Kelly Deng

Contact Organizer

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