Xavier Naville started Creative Food, a key supplier to major restaurant chains in China (e.g. McDonalds, KFC, Starbucks). He grew the company to what is now an organization with 9 factories serving 6,500 restaurants a day and $150m in revenue. If you ate soups, sandwiches, or salads at Starbucks, KFC, Pizza Hut or McDonald’s in China, you have likely eaten Creative Food products. He sold the company to Bakkavor PLC from the UK in 2007 and ran the business until 2011.

Xavier is now a principal at Vision Management Consultants and works on numerous strategy and M&A projects in the food sector for multinationals in China and other countries.

As a CEO & Leadership Teams coach, he also helps small and mid-size business leaders to scale their organizations faster with measurable results. He is the author of The Lettuce Diaries, a business memoir about his years in China’s food industry. He currently lives in Taiwan and allocates his time between Asia and the West Coast of the United States. He was previously a member of the French Junior national fencing team. He speaks fluent French, English and Chinese and is proficient in German.

Li Xin, Chair of AmCham Shanghai's Food, Agriculture and Beverage Committee, is Founder/President of Sustenture, a business strategy advisory firm dealing in investment/divestment, M&A, market strategy and sustainability, with a focus on the food & beverage industry as well as industrial manufacturing sectors.

Previously, Li was China President of Sealed Air, a US Fortune 500 Company in food care and product packaging. Li held sales, marketing and management responsibilities in the US and Canada for 13 years prior to his China assignment.