Home

If you live in China, you've probably heard of Heytea (喜茶) by now -- The new style tea brand best known for its cheese-topped tea drinks and hours-long waiting times.


If you've ever wondered how Heytea gained such popularity, how they keep up with China's younger consumers with marketing and product innovation, join AmCham Shanghai's Future Leaders Committee fireside chat on May 27, 2020, to hear from Heytea's Head of Communications Angel Huo.


Hosted at AmCham Shanghai's Xintiandi Office (27F Infinitus Tower, No. 168 Hubin Road, Huangpu District) from 6:00 - 7:30 pm, Angel will chat with our Future Leaders Committee Chair Hongfei Zheng, who used to work for a multinational beverage company, about the success and strategy of one of China's most popular beverage brands.


Please note that this fireside chat will mainly be in Mandarin Chinese. The ticket price includes hors d'œuvres and a Heytea drink.


Agenda:

6:00 - 6:20pm Registration & Networking

6:20 - 6:25pm Introductions

6:25 - 7:00pm Fireside Chat

7:00 - 7:30pm Q&A and Mixer


A fireside chat is an informal yet structured interview between a moderator and a guest.

Agenda

Speakers

  • Angel Huo (Head of Communications at Heytea)

    Angel Huo

    Head of Communications at Heytea

    Angel previously worked at P&G as the communication senior manager and social campaign initiator. She deep-dives in public relations activities, maintains the positive brand PR image for enterprises.

    view more
  • Hongfei Zheng (Managing Director of Cargill Animal Nutrition and Health)

    Hongfei Zheng

    Managing Director of Cargill Animal Nutrition and Health

    Hongfei is currently the Managing Director of Cargill Animal Nutrition and Health. Before her role at Cargill, she served as Vice President, Strategy, Knowledge & Insights for Coca-Cola’s businesses in Greater China and Korea from 2018-2020, responsible for corporate and portfolio strategy, consumer, competitor, and brand tracking, deep-dive insights, business intelligence, and planning. She successfully built Coca-Cola’s 2025 Greater China strategy.

    Prior to Coca-Cola, Hongfei worked at Cargill Greater China as the Head of Strategy and Corporate Development from 2016-2018. She is a member of Cargill China's leadership team and has worked closely with their global CEO, executive team members, and board members to develop APAC and China strategies and investments and has successfully established five-year strategies for Cargill China, leading multiple investments and acquisitions.

    Hongfei also worked at Hilti Ltd., a European Engineering Solution Company as the Head of Oil &Gas and Chemical Business in China from 2013-2016, and the Marketing Director of APAC. She successfully managed to double the business income and triple profit growth in two years. Before that, Hongfei worked at Bain & Co. for eight years as a case leader team and board manager, offering strategy consulting services to multinational and Chinese enterprises.

    Hongfei obtained her Bachelor and Master of Economics degree from Shanghai Jiao Tong University, with a Master at Ecole Centrale de Lyon Diplôme d'Ingénieur France and an MBA from INSEAD (France).

    view more

Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
Member Price RMB 100
Non-Member Ticket
Standard Price RMB 200

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

Show on map