In today's highly competitive information environment, startups and small businesses need to act in a smart and focused way to capture the attention of stakeholders ranging from consumers and business partners to investors. While they may not be able to count on the marketing resources of big firms, small businesses can make themselves stand out online and in the media to build their brand and deliver on business goals.

To help startups and small businesses learn more about harnessing social media and PR to build their brands, AmCham Shanghai's Entrepreneurship and Marketing & Media Committees are coming together to present the second event in the Entrepreneur Talk series: "Leveraging Social Media and PR for Brand Building."

The presentations and discussions will take place at the AmCham Shanghai Conference Center on April 10, 2024 from 17:30 to 19:00.

Don't miss this opportunity to network with industry experts, fellow entrepreneurs, and marketing professionals!

Key Topics

• Harnessing the power of social media platforms to connect with your target audience

• Crafting compelling PR campaigns to enhance brand visibility and credibility

• Analyzing case studies of successful startups and their social media and PR approaches

• Exploring innovative tactics to stand out in a competitive market and engage stakeholders from consumers and business partners to investors


17:30 Networking and registration

17:40 Introduction

17:45 Presentation

18:15 Discussion and Q&A

19:00 End


  • Olivia Plotnick (Founder of wai social)

    Olivia Plotnick

    Founder of wai social

    Olivia Plotnick holds 8+ years of experience helping brands plan and execute digital strategy for China. She is the founder of wai social, a marketing and consulting agency focused on helping brands build relationships and communities with consumers in China.

    Olivia has held key leadership roles in several nonprofit communities including free-fitness community, FitFam, and IPWS - International Professional Women’s Society. She has delivered a TEDx talk on the power of communication, was selected as a Global Women Asia ’23-24 Fellow, and has delivered speeches at APEC and to numerous Fortune 500 companies and international delegations all over the world on the topic of marketing in China.

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  • Oliver Pearce (Independent PR Consultant)

    Oliver Pearce

    Independent PR Consultant

    Oliver is a communications consultant with 15 years of experience in the Chinese market. A passionate believer in the power of storytelling to influence stakeholders and deliver real business outcomes, he has advised some of the largest global and Chinese companies on corporate reputation, communications strategy, and media relations. Oliver was previously head of global marketing for U.S.-listed Emeren Group and a business editor with Chinese and international media. He has served as the Chair of the AmCham Shanghai Marketing & Media Committee since 2021 and sits on the board of the Shanghai Foreign Correspondents' Club.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket

Definition: You are an employee of a company registered as a member.

Standard Price Complimentary
Non-Member Ticket
Standard Price RMB 150


AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jean-Yves Lavoie

Contact Organizer

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