In today's highly competitive information environment, startups and small businesses need to act in a smart and focused way to capture the attention of stakeholders ranging from consumers and business partners to investors. While they may not be able to count on the marketing resources of big firms, small businesses can make themselves stand out online and in the media to build their brand and deliver on business goals.

To help startups and small businesses learn more about harnessing social media and PR to build their brands, AmCham Shanghai's Entrepreneurship and Marketing & Media Committees are coming together to present the second event in the Entrepreneur Talk series: "Leveraging Social Media and PR for Brand Building."

The presentations and discussions will take place at the AmCham Shanghai Conference Center on April 10, 2024 from 17:30 to 19:00.

Don't miss this opportunity to network with industry experts, fellow entrepreneurs, and marketing professionals!

Key Topics

• Harnessing the power of social media platforms to connect with your target audience

• Crafting compelling PR campaigns to enhance brand visibility and credibility

• Analyzing case studies of successful startups and their social media and PR approaches

• Exploring innovative tactics to stand out in a competitive market and engage stakeholders from consumers and business partners to investors

Agenda

17:30 Networking and registration

17:40 Introduction

17:45 Presentation

18:15 Discussion and Q&A

19:00 End