About
Research shows that socializing and participating in sports contribute to a better quality of life, and as such outdoor sports communities and other interest-based communities have gained popularity among young people in the age of post-pandemic economic slowdown. Some well-known household brands have been quick to capture the opportunities presented: one sportswear brand has become a global leader in just a few years thanks to community marketing, and others have partnered with Key Opinion Consumers (KOCs) to disseminate high-quality outdoor sports content on social media platforms like RED, attracting attention from a substantial number of high-quality consumers.
AmCham Shanghai's Marketing & Media and Technology & Innovation Committees invite you to a deep dive presentation and panel discussion on harnessing the power of community marketing on Thursday, March 7 from 16:00 to 17:30 at the AmCham Shanghai Conference Room. How can brands find these interest-based communities? How can they engage with outdoor sports KOCs and produce highly shareable content on social media platforms? These questions and many more will be answered by our invited experts as we discover the power of emotional connections in interest-based communities and drive brand growth in the ever-evolving market landscape.
Agenda
16:00 Networking and registration
16:10 Case sharing and community-based marketing insights
17:00 Panel discussion and Q&A
17:30 End
