Digitization has been a leading differentiator of China's B2C food service companies. Digitally advanced companies have done so by deploying frontline (前台) platforms — which improve consumer order experience, product delivery, and customer service — and building digital service platforms in the middle (中台) to connect them to the back ends (后台) — which take care of manufacturing, warehousing, and supply chain logistics — thus harnessing necessary resources to deliver with speed, customization, and foresight. In the food industry, however, and especially in B2B sectors, digitization requires different strategic thinking, technology and infrastructure design, and management implementation. Nearly every MNC and local Chinese company claims the ambition to be a leader in digitalization, but few have mapped out how digitization actually works and how it impacts the company and its customers.
AmCham Shanghai's Food, Agriculture & Beverage Committee invites you to join a presentation and panel discussion on October 17, 2023 from 4:00-5:30 PM at the AmCham Shanghai Conference Room to address the topic of digitalization for the food industry. We are fortunate to have distinguished speakers from Chinese digitization giant, Alibaba, global consultancy, PwC, and food MNC, Kraft Heinz, in addition to the former Regional Head of a Fortune 500 company to discuss the topic of digitization with a focus on the B2B sector. Our distinguished speakers will be discussing the options available for food companies wanting to further digitalize, how to collect and utilize valuable data, and how international companies can localize digitization while still maintaining a connection to the global headquarters, often with established digitization platforms.
4:00 PM — Registration and networking
4:15 PM — Presentation
5:00 PM — Panel discussion and Q&A
5:30 PM — Event ends
Consulting Partner at PwC
Stanley Feng is a partner within PwC’s consulting practice focusing on consumer products, energy, utilities and resources. Stanley has over 20 years of consulting experience in the areas of digital transformation, business process re-engineering, supply chain management, data analytics, cost improvement and enterprise resource planning. His experience includes working across various industries such as consumer products, energy & utility, automobile, industrial products, mining, manufacturing, financial services, healthcare, and government.
Stanley holds a Master's degree in finance from Canada and is a Chartered Public Accountant of Canada (CPA).
Industry Digitalization Senior Consultant for MNCs at Alibaba
Mr. Xu, who obtained his master’s degree in engineering from King's College London, possesses over 15 years of experience as a chief architect and consultant at top global software companies. He possesses extensive experience in digital-real integration, the successful implementation of complex system reconstructions and business ecosystem innovations in various industries such as retail, food, automotive, and energy. He has explored internationalization, diversification, and integration in the fields of artificial intelligence and big-data applications and has led various global Top 500 Beacon Digital Transformation Projects, leveraging intelligent tools such as digital supply chains, smart factories, and digital twin to empower their operations.
Allen Cai is currently CMO at Kraft Heinz China; since joining Kraft Heinz in 2017, he not only solidified the company’s consumer insight but also strived for the integration of digitalization, media, and content. In his work, Allen adheres to the idea that “marketing starts with consumers and ends with consumers”.
Allen has extensive experience in digital transformation and is proficient at long-term strategic planning, portfolio management, digitalization strategy, e-commerce innovation, social media, Uni Marketing, O2O models, and more.
Prior to joining Kraft Heinz, Allen worked at Unilever for 10 years, where he demonstrated strong business development skills and professionalism. He has a master’s degree in business administration.
Li Xin, Chair of AmCham Shanghai's Food, Agriculture and Beverage Committee, is Founder/President of Sustenture, a business strategy advisory firm dealing in investment/divestment, M&A, market strategy and sustainability, with a focus on the food & beverage industry as well as industrial manufacturing sectors.
Previously, Li was China President of Sealed Air, a US Fortune 500 Company in food care and product packaging. Li held sales, marketing and management responsibilities in the US and Canada for 13 years prior to his China assignment.