Introduction

Strategic Storytelling is one of the hottest topics in business communication today! 

 

persuading and influencing your audience. In this hands-on experience, you'll discover the art and science of storytelling, learning how to weave compelling narratives that enhance the way you communicate.

 

Research shows that stories, when told skillfully, significantly improve how information is received and remembered. Today's thought leaders recognize storytelling as essential for inspiring, teaching, and leading others. This workshop is designed for anyone eager to communicate with depth and impact.


This is an interactive workshop! Participants will learn, practice, and receive feedback as they design, develop, and deliver their own stories. To ensure the quality of the training, the number of participants is within 15 people.

Agenda

9:30 AM - 10:30 AM
Morning Session 1
• Introductions and needs analysis• What is Strategic Corporate Storytelling?• Storytelling vs. Corporate Storytelling• Why use stories?• The power of storytelling• Science of storytelling: ...
• Introductions and needs analysis
• What is Strategic Corporate Storytelling?
• Storytelling vs. Corporate Storytelling
• Why use stories?
• The power of storytelling
• Science of storytelling: Neuroscience + Psychology
• Applications: When can you use stories successfully?
• Story strategy- defining your objectives. Applications in the workplace, examples, and practice session
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10:30 AM - 11:30 AM
A|B|C strategy tool for optimal persuasion + Influence
11:30 AM - 12:30 PM
Morning Session 2
• Story Structure: The Monomyth- the classic story structure
• The S.H.O.R.T. Story formula- a simple, practical way to easily sequence your story
• Story warmup practice session
12:30 PM - 1:30 PM
Lunch
1:30 PM - 2:30 PM
Afternoon Session 1
• Finding and crafting stories
• Exercise- story scan: searching our memories for practical stories to use
2:30 PM - 4:00 PM
Types of stories
Introduction to the most practical, powerful, and persuasive types of stories most needed in business
4:00 PM - 4:15 PM
Break
4:15 PM - 5:00 PM
Afernoon Session 2
• Storytelling: Delivery
• Storytelling skills to boost attention, engagement, and influence
• Body language for stories
• Vocal tips and tricks to enhance any story
5:00 PM - 5:30 PM
Review, reflection and final story

Speakers

  • Troy Andrews (Founder of PresentationPersuasion)

    Troy Andrews

    Founder of PresentationPersuasion

    Troy is a Professional Corporate Trainer and author of the best-selling book, "Bridges and Barriers: Practical Psychology for Persuasive Presentations." He owns a Presentation Training company in the USA as well as a company here in China. Troy stands out as a dynamic professional, specializing in designing, developing, and delivering training programs that are not only highly engaging but also exceptionally relevant for the challenges faced by today's workforce.

    Professional Journey:
    He has over 15 years of workplace experience experience, and 16 years of training experience, Troy has worked with some of the world's leading companies, including Fortune 100 giants such as Nike, IKEA, Porsche, BMW, 3M, Duke University, and Jiaotong University, and many, many others.

    Bridging Cultures:
    Based in Shanghai since 2008, Troy has spent the last 16 years training executives of all levels, backgrounds, and cultures. His deep understanding of the cultural nuances between Eastern and Western cultures positions him as a cultural bridge-builder. Troy seamlessly incorporates this knowledge into his training, ensuring that your team communicates with finesse and cultural intelligence.

    Unique Style:
    Troy's training sessions are not just informative; they're an experience. His friendly, personable style creates an atmosphere where learning is not only passionate but also approachable. Troy blends humor with logic, making the training journey enjoyable yet results-driven.

    His passion for Behavioral Science and Behavioral Economics as well as his understanding of Persuasion Theory sets him apart as a trainer constantly seeking the newest, most effective methods. Troy's commitment to staying at the forefront of training methodologies ensures that your team receives cutting-edge insights and practical strategies.

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Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。

Member Ticket
Standard Price RMB 3,650
Member Company Employee Ticket
Standard Price RMB 3,650
Member and Member Company Group Ticket

Four or more attendees, 2950 RMB each

Standard Price RMB 2,950
Non-Member Ticket
Standard Price RMB 5,650
Early Bird Ticket

For Member and Member Company Employees.
By Nov 1, 2024

Cancellation Policy

If you need to cancel your registration, please notify Ms. Kelly Deng at (86 21) 6169 3008or email kelly .deng@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Kelly Deng

Contact Organizer

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