Christine Wang is a seasoned leader in digital, eCommerce, and marketing with over 20 years of experience across diverse markets and consumer landscapes. She currently leads Accenture Song in Greater China, driving business transformation and digital innovation.

Prior to Accenture, Christine held executive roles, including Co-CEO at Publicis Commerce and Performics, as well as COO and GM at a leading digital agency, where she was also a partner. In these roles, she led business strategy, operations, and finance, while serving as a senior strategist for major multinational brands.

Her expertise spans digital commerce, performance marketing, and marketplace strategy. Over the past decade, she has launched and scaled eCommerce operations for numerous global brands, including L’Oréal, GSK, Nestlé, P&G, Apple, Bacardi, Nike, Mondelez, Pepsi, and WeWork.
Christine maintains strong relationships with key industry players such as Alibaba, JD.com, ByteDance, Baidu, and Tencent. She collaborates with these partners on thought leadership initiatives, publishing industry insights and whitepapers.

She holds an Executive MBA from China Europe International Business School (CEIBS) and a Bachelor of Engineering from East China University of Science and Technology. Christine is trilingual in Chinese, English and French.