Derek Deng is a partner in Bain & Company's Shanghai office and head of the Consumer Products practice in Greater China. He is also an expert in Bain's Private Equity and Mergers & Acquisitions practices.

Derek has more than 18 years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services, and financial services. He holds deep expertise in strategy, organization, mergers & acquisitions, customer strategy & marketing, and performance improvement.

Derek is the co-author of Bain’s annual China Shopper Report and Bain-Tmall 2019 Online Strategic Consumer Groups Report. His insights and byline articles s are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, etc.

Prior to joining Bain in 2009, Derek was a Vice President of Corporate Banking at HSBC.

He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.

邓旻先生是贝恩公司全球合伙人，大中华区消费品业务主席，常驻上海。他同时也是贝恩公司大中华区私募股权和兼并购业务方面的资深专家。

邓先生在行业和管理咨询领域拥有超过18 年的从业经验，为众多行业的客户提供全方位的咨询服务，涵盖了消费品、私募股权、工业品和服务以及金融服务等。他擅长的咨询领域包括战略、组织、兼并收购、客户战略和营销以及绩效提升，在这些领域富有深厚的专业知识和实战经验。

邓先生是贝恩公司年度《中国购物者报告》以及贝恩-天猫《2019年中国快消品线上策略人群报告》、《以人为本，供给掘新：后疫情时代“三个超级”助力品牌实现数字化增长及高效落地》的作者之一。他的观点及署名文章经常被国内外主流媒体所引用，包括：路透社、《商业周刊》、《财经》杂志、《中国日报》及《每日经济新闻》等。

在2009 年加入贝恩之前，邓先生曾担任汇丰银行企业银行业务副总裁。

邓先生拥有芝加哥大学布斯商学院的工商管理硕士学位和北京大学的工商管理学士学位。

With 17 years of management experience in driving business growth in consumer and retail industries internationally across more than 30 countries, Raphael is Founder and Managing Partner of X-Sigma Partners, which accelerates the growth of early-stage ventures with outstanding founders and introduces foreign brands to Asia with a stellar team of operating partners. He was previously CEO of Popeyes China and also led the growth of Burger King in Asia-Pacific, Latin America, and Europe and the Middle East at Restaurant Brands International – RBI (the parent company of Popeyes). Prior to RBI, he was Entrepreneur in Residence at a fintech start-up of the German Rocket Group and worked for Whirlpool in a variety of management positions. Raphael holds an MBA from Northwestern’s Kellogg School of Business.

Suyan (Sharon) Tian is a legal consultant who supports the food and drug practice attorneys by monitoring developments impacting the regulations of food, food packaging, drugs, medical devices, and cosmetics throughout Asia. Sharon assists clients by helping multi-national companies with regulatory compliance issues, including food and food-related products, feed and feed additives, medical devices, and cosmetics.

Sharon helps clients keep up with the fast-developing regulations in Asia by monitoring regulatory updates in the areas of dietary supplements, chemical control, and environmental protection. She supports food and drug practice attorneys as they assess and analyze the impact of regulatory updates on clients’ business, and provides advice on market entry options and solutions to eliminate or mitigate potential risks.

Sharon also supports our attorneys as they advise clients on the status of ingredients, processing aids, and finished products (including labeling) under all Asian regulatory schemes and provide information on the specific procedures necessary to obtain approvals for novel foods, health foods, and feed and food made from biotechnology in the Asia-Pacific region.

Sharon helps partners and associates provide legal advice to clients regarding the Chinese regulations on cross-border e-commerce (CBEC) mode of import for food and consumer products. In addition, she helps attorneys conduct product reviews on food, consumer products, cosmetics, and disinfectant products exported to Asia, and advises on compliance with relevant regulatory requirements (e.g., ingredients and labeling).