About

Due to the slower-than-expected post-Covid recovery, brands and enterprises in China had to respond rapidly to a whole range of new trends and challenges in everything from consumer behavior and purchase preferences to channel effectiveness and more.


To help marketers try to understand these trends and to explore what this means for their marketing strategies in 2024, AmCham Shanghai's Marketing & Media Committee is hosting a Marketing Outlook event on e-commerce on January 10, 2024 from 4:00 to 5:30 PM. This deep dive into e-commerce, reviewing key data and findings from the main e-commerce shopping festivals in 2023 and looking at what to expect in terms of channels, behavior and policy in the coming year, will kick off a new series of China Marketing Outlook events focused on different categories of marketing.


This event will be especially suited for e-commerce, digital and social and marketing managers and directors. A wide range of sectors will be covered but with a focus around consumer, retail, luxury, and lifestyle.


We have invited experts across e-commerce to share present keynote findings and to engage in a moderated discussion to deliver new insights and ideas for attendees.


Agenda


16:00 Networking and Registration

16:10 Presentation

16:45 Discussion and Q&A

17:30 End

Speakers

  • Echo Gong (Head of Greater China Advisory at Coresight Research)

    Echo Gong

    Head of Greater China Advisory at Coresight Research

    Echo Gong is the Head of Greater China Advisory at Coresight Research. She specializes in China Market Entry and China retail and consumer trends. She has close to 15 years of experience in the retail, retail tech, and consumer product sector, including New Retail, Livestreaming, and E-Commerce. 

    Echo holds a BSc in Economics from the London School of Economics as well as an online certification program in Business Analytics from the Wharton School.

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  • Justin Koh (Director of AlixPartners (Shanghai) Business Advisory Services Ltd.)

    Justin Koh

    Director of AlixPartners (Shanghai) Business Advisory Services Ltd.

    Justin has more than 14 years of consulting and industry experience in China and Southeast Asia. He focuses on the retail, consumer products and industrial sectors.          
     
    His specific expertise are in the areas of market entry strategy, commercial due diligence, and retail and merchandising processes. Justin has helped companies in Greater China with their go-to market strategy, channel management, setting up of retail and merchandising operations, as well as the formulating of their 5-year growth strategies. Previously, Justin has held strategy and PMO positions with adidas, L.E.K. Consulting, and Accenture.
     
    Justin graduated from Singapore Management University with an honors degree in Finance. He is fluent in English and Mandarin and has been based in China for over a decade.

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  • Ryan Molloy (CEO of Redfern Digital Shanghai Limited)

    Ryan Molloy

    CEO of Redfern Digital Shanghai Limited

    Ryan Molloy is the CEO of RedFern Digital, an award-winning independent brand management agency that develops, manages, and distributes brands across Asia. He is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands in Asia, across a dynamic range of categories, covering branding, strategy, social media marketing & E-commerce.

    As a seasoned marketeer, his experience ranges from brands across FMCG, Alcohol, Mother & Baby, Food & Beverage, Health & Wellness, etc. He has a passion for growing brands and supporting them with achieving their commercial goals.

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Jean-Yves Lavoie

Contact Organizer

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