Nariman Elhadidi (known as Nari) is an Egyptian expat who moved to Shanghai in early 2019. Having majored in economics and statistics, she found her calling in market research when she first joined AC Nielsen in 2009. In the last 14 years, Nari has handled a portfolio of clients from across the globe, leveraging multiple research tools and techniques, while coming across many a great mentor and colleague in the field who further helped enrich her experience and professionalism. In her earlier days, Nari was also a Teaching Assistant at Cairo University, exploring the world of International, Industrial and Managerial Economics with her students. This was an experience that she carried forward as she progressed in her career and became a thought leader in the field of market research. She believes in continuous learning and growth and is always on the lookout for new challenges and opportunities that will help expand her horizons.

Charlie Gu is a highly experienced cross-cultural marketing strategist with over 15 years of professional expertise in advising brands on their China market strategy. As the Deputy Publisher at Jing Daily, a leader on luxury consumer culture in the China market, Charlie oversees the development and execution of partnership opportunities with key industry stakeholders. Additionally, he is the president of Jing Intelligence, a business unit within Jing Daily that provides comprehensive China market research, insights, and strategic advisory. Prior to joining Jing Daily, Charlie founded Kollective Influence, a cross-border marketing agency that advises beauty and fashion brands on their China market and Chinese consumer strategy. Charlie's insights and perspectives on Chinese market development and cross-border influencer collaborations have been frequently quoted by news media outlets. His passion for cross-cultural communication and understanding enables him to develop effective and culturally relevant strategies that help brands succeed in the China market.

Rand Han is the founder of Resonance, a digital marketing agency headquartered in Shanghai. Starting from 2008, Rand has seen the Chinese internet evolve from BBS forums into what is now the powerhouse social ecosystem it is today. During this time, Rand has steered many famous luxury brands' digital strategy from initial start to enduring success. His clients include: Tiffany, Versace, Genesis, Bose, Victorinox, and many others.

Rand has been interviewed by Reuters, CNBC, BBC, the Financial Times, China Confidential, Women's Wear Daily, USC's US-China Today, and numerous global companies and universities. He has also spoken at the UC Berkeley Asia Business Conference, the Search Engine Strategies (SES) Conference and Expo and the L2 China Clinic in NY, and served as a judge for the Global Effie Award and as a panelist at the Effie Awards Social Media Roundtable.

He is a member of the Meihua Advertising Hall of Fame.

JOY GROUP is a China-based beauty company with multiple brand portfolios and DTC operations. The company was ranked #86 among the WWD Global Beauty TOP 100 manufacturers in 2022. Stefan leads corporate strategy at JOY, which includes mergers & acquisitions, corporate development, and overseas expansion. Prior to this, he spent 7 years as a management consultant at BCG, where his focus was on the consumer industry and provided services to both local and multinational clients.

Ashley has 14 years of experience in digital marketing, brand and retail strategy with data solutions in the consumer goods industry.

As Head of Business Development at The Trade Desk, a globally leading AdTech company that empowers ad buyers to maximize the effectiveness, Ashley is responsible for localizing and executing sales strategy in China, revenue delivery and client relationship.

Most recently Ashley worked for Tencent as Director of F&B industry in Advertising and Marketing Solutions, leveraging Tencent’s eco-system to support manufacturers’ business growth.

Prior to Tencent, Ashley held management positions in Nielsen China and the United States, as commercial head of Digital Marketing Solutions and Retail Measurement.