Who are the top 100 most valuable Chinese brands? What makes them successful and what kind of corporate strategy drives growth for them in China's highly competitive marketplace?

Join AmCham Shanghai's Marketing and Media Committee on Tuesday, December 8th from 3:00 - 4:00 pm at AmCham Shanghai's office as we host this important recap session on the release of WPP BrandZ™ Top 100 Most Valuable Chinese Brands 2020report. We are pleased to welcome Doreen Wang, CEO at Kantar in China and Global Head of BrandZ™ to share her insights on future trends for local brands.

Since the first ranking was launched in 2011, BrandZ has documented, analyzed, and provided insights about China's rapidly changing brand landscape.

In the past decade, Chinese consumers' attention has shifted from concentrating on chasing material well-being to fulfilling more emotional needs. In parallel with this, Chinese brands have become increasingly creative, digitally empowered, and are now leading the world in many aspects.

Consumers' expectations of brands have moved beyond providing good products and services to the human-centric spirit and greater purposes. In this milestone event of BrandZ China's 10th anniversary, we unveiled the 10 most important lessons of brand building in China for the next 10 years distilled from our 10 years of research and insights.

The outbreak of COVID-19 has thrown Chinese and global brands into a world of great uncertainty. We will be addressing this as well to assess the pandemic's immediate and longer-term implications for brands.

As William Shakespeare wisely wrote: "What's past is prologue." Join us at this event to discuss what is coming after this prologue and how to build stronger Chinese brands in New days and New ways.

AGENDA

3:00 Registration & Networking

3:10 Presentation

3:45 Q&A

4:00 Event Ends