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AmCham Shanghai Sports & Entertainment Committee invites you to join us in a discussion on Brands & IP Activation Through Sports on Wednesday, May 10, from 4:00 - 5:30 pm at the AmCham Shanghai Conference Center.


This AmCham Shanghai event will bring together industry leaders to discuss the importance of brand activations and collaborations in driving growth for sports brands in China. The speakers will provide insights on how to effectively utilize these strategies to engage with consumers and build a deeper connection with the brand. Attendees will learn about the latest trends and technologies that can be used to create unique and immersive experiences for consumers and improve brand awareness and strength. The speakers will also address the challenges faced by sports brands in China and how to overcome them. Participants will have the opportunity to engage in discussions with the speakers and gain practical knowledge on how to tailor brand activations and collaborations to different consumer segments. Attending this event will help your brand gain a competitive edge and position you for growth in this dynamic and ever-evolving market.


Agenda

4:00 - 4:10 pm Registration & Networking

4:10 - 4:15 pm Opening

4:15 - 4:45 pm Presentations

4:45 - 5:15 pm Panel Discussion

5:15 - 5:30 pm Q&A

5:30 pm Event Ends


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上海美国商会体育娱乐委员会诚邀您参加我们于 5 月 10 日星期三下午 4:00 - 5:30 在上海美国商会会议中心举行的关于体育品牌的IP激活的讨论。


此次上海美国商会活动将汇聚行业领导者,讨论品牌激活和合作对于推动中国体育品牌增长的重要性。演讲者将提供有关如何有效利用这些策略与消费者互动并建立品牌的见解。与会者将了解可用于为消费者创造独特和身临其境的体验并提高品牌知名度和实力的最新趋势和技术。演讲者还将探讨体育品牌在中国面临的挑战以及如何克服这些挑战。将有机会与演讲者进行讨论,并获得有关如何针对不同消费者群体定制品牌激活和合作的实用知识。参加此活动将帮助您的品牌获得竞争优势,并使您在这个充满活力和不断发展的市场中取得增长。

Speakers

  • Ricky Tong (Vice President at NBA China)

    Ricky Tong

    Vice President at NBA China

    Ricky Tong 童开申,NBA中国副总裁,本科毕业于复旦大学新闻学院广播电视新闻系,同时也拥有复旦大学管理学院EMBA学位。2012年,Ricky Tong加入NBA中国,目前主要负责授权、赞助、零售等商业化相关的业务板块。

    Ricky Tong的职业生涯横跨零售,营销和IP行业,曾经担任过阿迪达斯中国的篮球品类产品经理以及狼爪(Jack Wolfskin)中国的产品总监 ,专注于运动、服装以及消费品领域,拥有16年的相关行业经验

    Ricky Tong, Vice President of NBA China, graduated from Fudan University majoring in Radio and Television Journalism, and holds an EMBA degree from Management School of Fudan University. Ricky Tong joined NBA China in 2012 and is currently responsible for commercialization of business related to licensing, sponsorship, merchandising and retail.

    Ricky Tong's career spans across retail, marketing, and IP industries. Prior to joining NBA China, he worked at Adidas China and Jack Wolfskin China as the Basketball Category Manager and the Product Director. He has 16 years of experience in the sports, apparel, and consumer goods industries.

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  • Cindy Reid (Founder  and CEO of Global Golf)

    Cindy Reid

    Founder and CEO of Global Golf

    Being one of the Top 50 Female Coaches in the USA, Cindy Reid has brought her knowledge, expertise, and over 30 years of experience in the golf industry to China to develop champion golfers who can compete on the world’s stage.

    As the former director of instructor at the PGA TOUR’s TPC Sawgrass, Cindy had the opportunity to work with several professional golfers including Vijay Singh, Jim Furyk, Fred Fund, Davis Love, Tom Kite, Sophie Gustafson, Deb Richard, Rocco Mediate and many many more.

    Cindy is a 10-year contributor to the US Golf Channel and has provided on-air playing tips for CBS Sports, USA Network, and NBC Sports. Cindy has been featured in several magazines such as Golf for Women, Golf Digest, PGA TOUR Partners Magazine, and Golf Digest – China. In addition, Cindy’s golf tips are broadcasted regularly and seen weekly by millions of people on the CCTV Golf channel and she has authored several golf instructional books including, Cindy Reid’s Ultimate Guide to Golf for Women and Get Yourself in Golf Shape which is forwarded by Vijay Singh.

    Cindy has been selected as the Honorary Coach for the China–Hong Kong Executive Women’s Golf Association for the next 3 years. In addition to her golf instruction, Cindy is world renowned for her corporate golf outings as well as her motivational speaking. Cindy is a Class A member of the PGA of America and a Class A member of the LPGA teaching division. Cindy has been named one of the Top 10 Coaches in China.

    美国50佳高尔夫女教练欣荻瑞,带着超过30年的职业经验和高球知识来到中国,致力于为中国培养能在世界舞台上竞技的球员。

    作为TPC Sawgrass(美国PGA Tour 总部)PGA Tour高尔夫学院的前总监,欣荻瑞教了许多著名选手,比如: Vijay Singh, Jim Furyk, Fred Funk, Davis Love, Tom Kite, Frank Lickliter和Rocco Mediate 等众多世界顶尖选手。

    欣荻瑞连续10年为美国高尔夫频道撰稿,还为CBS Sport 体育台和美国Network和NBC Sport节目提供现场高球指导。众多高尔夫杂志比如Golf For Women, Golf Digest, PGA Tour Partners Magazine和Golf Digest----China曾对欣荻瑞有过大篇幅的特写报道。另外,欣荻瑞录制的高尔夫小贴士定期在CCTV高球频道播放。欣荻瑞曾多次出版与高球相关的书籍,包括《Cindy Reid’s Ultimate Guide to Golf for Women》和由Vijay Singh撰写序言的《Get Yourself in Golf Shape》(《高球形体训练》)。

    China—Hong Kong Executive Women’s Golf Association授予欣荻瑞三年“荣誉教练”头衔。欣荻瑞不仅在个人高尔夫教学方面很出色,而且在团休课教学方面也十分出色。她是美国PGA的A级会员和LPGA的A级教练,也获得了中国十佳高尔夫教练的荣誉。

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  • Michael Lin (Senior Business Director of Mailman Group)

    Michael Lin

    Senior Business Director of Mailman Group

    Originally from the USA, Michael has lived in Shanghai for over 20+ years. He is currently Senior Business Director at Mailman Group, the leading Sports Digital Marketing Agency for the past 10 years. Now part of Endeavor, he oversees the Asia business for the company's US Sports and Lifestyle clients.

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OTHERS TO BE ANNOUNCED SHORTLY...

Tickets

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket

Definition of a Member Company Employee: You are not personally registered as a member of AmCham Shanghai and you do not hold a membership card, even though your company may be a member.

Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center

黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

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