Evelyn Hussain is an award-winning creative strategist who heads up The Silk Initiative's (TSI, a Hotspex company) design and innovation practice, focusing on transforming data and human-led insights into innovation engagements that are methodological, meaningful, and measurable. She is also part of TSI's expanding sustainability practice. Evelyn’s focus on grounding deliverables in data is unique, and she leads a team that creates assets based on insights. Since she started at Hotspex 5 years ago, she has led award-winning projects in brand development and new product development and was named Brand Strategist of the Year in 2022 by Transform Awards Asia.

Evelyn's strength lies in concept development, being fully able to visualize and apply ideas into tangible executions. A designer at her core, she believes in human interaction, and human-centered design whether it's for a product, technology, or service. Evelyn's academic background in Sustainability Design, and an MBA focusing in Sustainability and Circular Economy, means that she can easily straddle the creative and commercial divides. Her hearty love for food, and ears on the ground, put her in prime position to help future-proof F&B and lifestyle brands in Asia.

Mr. Jeff Kuai has served as the General Manager, Pizza Hut since November 2017. Mr. Kuai previously served as the General Manager, Pizza Hut Home Service from January 2015 to October 2017. From March 2012 to August 2013, Mr. Kuai was Director of Delivery Support Center for Yum! Restaurants China, where he was instrumental in building its online ordering and e-commerce capabilities. Prior to that, Mr. Kuai spent nine years in the information technology department of Yum! Restaurants China, enhancing its information technology infrastructure and productivity.

He obtained a master’s degree in information technology from Shanghai Jiao Tong University in 2007 and a master’s degree in business administration (MBA) from Booth School of Business at the University of Chicago in 2014.

Dragon LU joined General Mills in August 2020 and currently holds the position of Head of the Häagen-Dazs Business Unit at General Mills China.

Over the past two years, Dragon has successfully spearheaded the transformation of General Mills' Häagen-Dazs Shop business in China, resulting in a commendable 30% increase in sales and improved profit margins. In 2022, Dragon established the Brand BU, integrating various channels such as Häagen-Dazs Shops, Foodservices, Vouchers, Connected Commerce, and Retail through the Omni Channel control tower. This collaborative effort involved partnering with the HD Marketing function, Business Operations, and COE function to ensure full accountability for the unit's profitability. Under Dragon's leadership, the team and brand image have been revitalized through credibility-building, modernized brand experiences, organizational optimization, agile and efficient operations, talent development, and an astute understanding of evolving consumer trends and channels. By leveraging the power of a comprehensive Omni-Channel strategy, Dragon has successfully accelerated the growth of Häagen-Dazs in the Chinese market.

Dragon's exceptional achievements have been recognized both internally and globally. Dragon's shop team received the prestigious "GMI Global Champion" Award, and Dragon was honored with the "Engagement Leader" accolade in GMI Global in 2021. Additionally, Dragon led the HD BU to receive the esteemed "HD Regulatory Issue Recognition" in GMI Global in 2022.

With over two decades of management experience in the Retail and F&B industry, Dragon has held key leadership roles at renowned multinational corporations such as YUM, NIKE, SWAROVSKI, and PANDORA, playing instrumental roles in establishing and expanding their brands in China and across Asia.

Before joining General Mills, Dragon served as Vice President of Sales at PANDORA China, where he successfully oversaw omni-channel sales encompassing both retail and wholesale operations across a vast network of over 200 shops in 80 cities. Through his strategic guidance, the company achieved consistent double-digit annual growth in the Chinese market. Prior to that, Dragon excelled as Sales Director at SWAROVSKI China, driving impressive daily sales revenue of RMB 50 million on a global scale. During Dragon's tenure as Sales Operations Director at NIKE Greater China, his transformative efforts resulted in successful digital operations and enhanced efficiency among a workforce of 6,000 employees.

Dragon's career journey began at YUM China, where he spent 13 years managing KFC shops and spearheading branding development. His expertise in shop network planning, organizational optimization, efficiency improvement, and talent development played a pivotal role in achieving business expansion and profitability.

An American with over 25 years of experience managing consumer businesses, Mr. Minoie began his career in the U.S. food & beverage industry before moving to China in 1999. He co-founded Element Fresh in 2001 and grew the brand into a successful chain of 40 restaurants before stepping away in 2018. He continues to serve as a consultant and advisor to numerous businesses in the retail and consumer sectors, as well as assisting business owners with growth strategies, fundraising, and deal structuring.

Mr. Minoie holds a joint MBA degree from Northwestern University’s Kellogg School of Management and the Hong Kong University of Science and Technology. He is a core member of AmCham Shanghai's Food, Agriculture & Beverage Committee and is a frequent guest lecturer with international business schools.