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PLEASE NOTE: This session will be conducted in Chinese, translation will not be provided.
微信公众号已有超过1000万个注册账户，公众号无疑成为了中国企业最重要的营销渠道之一。然而，根据腾讯和企鹅智库发布的报告，只有17%的微信用户关注企业公众号。公众号不仅是B2B企业的内容营销工具，更重要的是，它可以成为您打造商机的理想工具。
本次活动解析在B2B领域，微信如何打造商机，Sheng还将分享若干成功案例。
拟涵盖的主题:
1. 通过微信捕获商机
2. 微信的活动管理，如邀请、报名、签到、直播、资料下载、活动后期调查等
3.微信打分和跟踪
4. 转发和分发
5. 计算投资回报率
6. CRM整合(Salesforce, Hubspot, SAP, Marketo等)
Agenda:
09:45 Registration & Networking
10:00 Welcome Remarks
10:10 Presentation by Juplus
11:00 Audience Q&A
11:20 Closing Remarks
本次活动由营销委员会副主席Jun Peng主持。
With over 10 million accounts registered, WeChat Official accounts is without doubt one of the most important marketing channels for businesses in China. However according to the report published by Tencent and Penguin Intelligence, only 17% of WeChat users are following company official accounts. WeChat official accounts are not only a content marketing tool for B2B businesses, but more importantly, it can be an ideal lead generation tool for your organization.
This session aims to take you through the leads generation opportunities on WeChat especially for B2B businesses. Sheng will also share success stories of leads generation through WeChat.
Topics to be covered:
1. Leads capture via WeChat
2. Event management on WeChat, e.g. invite, registration, check-in, live streaming, collateral download, post event survey
3. Leads scoring and tracking on WeChat
4. Leads forwarding and distribution
5. Calculating ROI
6. CRM integration (Salesforce, Hubspot, SAP, Marketo etc.)
Agenda:
09:45 Registration & Networking
10:00 Welcome Remarks
10:10 Presentation by Juplus
11:00 Audience Q&A
11:20 Closing Remarks
Jun Peng, the Vice Chair of the Marketing Committee, will host this event.
