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Commercial brands and professional artists used to exist in separate spheres, however, in recent years the two have begun to frequently overlap through creative collaborations. Artists are creating more accessible works that are open to the commercial world, while many brands are striving to craft more impactful consumer campaigns.


AmCham Shanghai's Art & Culture Committee and Marketing Committee will jointly host a discussion on Art and Branding on Thursday, April 29, from 3:30 pm to 5:30 pm at the AmCham Shanghai office. Artists, brand designers and marketing experts will share their insights on:

· Why art and brand collaborations are becoming increasingly powerful and commonplace

· How artists engage with art and brand collaborations and how they perceive their shifting role in the commercial market

· How marketing professionals work with artists to create impact branding campaigns

· What will be the key future trends for art and brand collaborations

Speakers

  • Juju Wang (Installation Artist at Juju Wang Studio)

    Juju Wang

    Installation Artist at Juju Wang Studio

    Born in Shanghai China, but growing up in the United States, Juju has found herself at the meeting point between western future-orientated visual culture and traditional Chinese handcrafts, folklore and beliefs. Over the past several years, Juju has been exploring China’s heritage through both techniques and philosophy that have amazed and inspired her to produce art installations focused in bringing old practices into the present day.

    In 2016, Juju was invited as an installation artist to participate to the World Historical & Cultural Cities Expo in Nanjing, where she was asked to create a series of installations in the 600-year-old Chaotian Palace, the place where the main conference were held. It was the first time that a series of contemporary art installations were permitted in an official national cultural heritage palace in China and were collected by the Nanjing government.

    Juju presented “PalaSee” in front of mayors from over thirty cities and media across the world, and received glowing praise and recognition of having achieved its intended transformation of visitors’ experience of a traditional Chinese Palace. The exhibition period was extended by the mayor of Nanjing from one month to one year to welcome tourists from throughout China and the world.

    Another well-known work of hers is the House of Clouds. With nine consecutive stops in representative cities of China, the installation has brought into public view Dai paper: one of China’s listed national intangible cultural heritage, with over 800 years of history. Thousands of people have lined up, posted online and impacted millions of netizens to embrace the new face of Dai Paper.

    In 2018, Juju was awarded the title “China’s new Pioneer”, followed by “Asia’s new Pioneer” in 2019. It was a recognition statement for her evolutionary professional trajectory and the impact that her work has in promoting Chinese culture. Juju also received the “Designer Of the Future” Award by Swarovski. An award that selects three young talents across the globe each year to respond to crystal sustainability. In collaborating with Swarovski and Design Miami/Basel, her newest installation “sea-cret” was unveiled to an influential audience at Design Miami/Basel fair in June 2019.

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  • Oliver Pearce (Business Development Director of Hill+Knowlton Strategies)

    Oliver Pearce

    Business Development Director of Hill+Knowlton Strategies

    Oliver has worked across all aspects of communications in China since 2009, from media to brands and agencies. He is a passionate believer in the power of storytelling to influence stakeholders and deliver real business outcomes. At the same time, he is committed to nurturing and inspiring communications and marketing professionals to open their eyes to the world around them so that our industry can create more meaningful conversations.
    Oliver has been active in the events space in Shanghai since he arrived in the city, holding various committee positions across alumni groups, chambers, and media associations. He is very proud to serve as Co-Chair on the Marketing & Media Committee at AmCham Shanghai.

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  • Stijn Druyts (Founder & Creative Director of DA-GE-DA)

    Stijn Druyts

    Founder & Creative Director of DA-GE-DA

    Stijn Druyts is currently the Founder & Creative Director of DA-GE-DA, a creative consulting firm in Shanghai.

    Before, he was the brand design director at Converse Asia and art director at Converse APAC. Stijn is a guest lecturer for branding and advertising at Detao School of Design, Shanghai. He received his Master of Fine arts & Graphic Design from Post-ST Joost, Breda, Holland in 2001.

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  • Figo Zhang (Founder & Group Managing Director of FELIZ group)

    Figo Zhang

    Founder & Group Managing Director of FELIZ group

    Prior to founding FELIZ group, Figo held positions in VOGUE China, from which he accumulated experience and resources in event industry, especially luxury and fashion related.

    Figo has been applied himself to providing integrated services in marketing & communication field, meanwhile developing a group of creatives staff mainly in Beijing and Shanghai. Though starting from luxury and fashion industry, Figo also seeking cooperations in multi fields to bring on unique strategic thinking.

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Bing Chen

Contact Organizer

+86 2161693020

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