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AmCham Shanghai's Marketing Café had a revamp and is ready to meet you after work at the new Marketing Lounge, with more business-oriented topics and cross-industry perspectives. The Marketing & Media Committee invites you to join the launch of Marketing Lounge on Thursday, September 23rd from 6:30 - 8:00 pm, where we continue to bring together the community through topic-based sharing and networking.


The committee has invited Jacob Johansen, Danish innovation and branding guru, to present his new book From Customer to User.


Jacob Johansen boldly claims his book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.


This event is open to all business professionals in Shanghai and includes snacks, soda, and beer. Due to high levels of interest and limited seating, please register in advance to reserve your seat.


Agenda

18:30 – Registration and drinks

19:00 – Welcome remarks and Committee update

19:05 – Talk

19:50 – Discussion and Q&A

20:00 – Networking

Speakers

  • Jacob Johansen (Business Innovator at Radical User Centricity)

    Jacob Johansen

    Business Innovator at Radical User Centricity

    During his work as an external consultant with IKEA China for four years, Jacob Johansen developed a radical new approach to business, innovation, and branding. Ideas he now presents in a book after being encouraged to do so by IKEA's CEO.

    Jacob Johansen boldly claims his book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.

    His provoking and radical approach is well known, and his new book is no exception. Johansen's uncompromising and out-of-the-box approach to business may be hard to swallow at first but is also the reason why both leading Chinese and international companies have turned to Johansen in the quest for new revenue streams, growth, and transformation.

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Venue

AmCham Shanghai Conference Center (Xintiandi)

黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.
Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

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