We live in a globalized world where multinationals spend millions on global marketing campaigns and Chinese brands are entering foreign markets for the first time. Marketing content travels across borders at the speed of light, but is it always ready to hit the market? Ask any marketer in China and they can share with you funny, saddening, and often frustrating cases of content localization, from a poorly translated user manual to culturally insensitive taglines on posters, but sometimes also cases that won the hearts of audiences.

At the first Marketing Café of 2021, join Robert Harrison, a highly experienced translator, content localizer, business manager, and more recently a live streamer, on a thoughtful journey through the content localization process, where he will share best practices and amusing stories about the challenges of content localization.

-----------------------------------------------------------------------------------------------------------------------------------------------------

Marketing Café is an inspiring and informal monthly meeting of some of the sharpest minds who think about the role of marketing in business. Bringing together informed professionals from across different disciplines and industries in Shanghai, each session promises to leave you with fresh new ideas.

This is our 9th monthly meetup to get your morning inspiration before work. We have had a great start to this morning series post-COVID-19, averaging over 65+ RSVP. It's a coffee date you do not want to miss.

The Marketing Café community meets on the last Friday of every month to share the latest topics in marketing – from consumer behavior and hot new brands to data and macroeconomics. Our goal is to help all of our members to grow professionally and personally.

This event is open to all business professionals in Shanghai. AmCham members can attend for FREE; and non-members may attend for 100 RMB per person, which includes morning coffee and pastries. Due to high levels of interest and limited seating, please register in advance to reserve your seat.

Hosted by:

· Jun Peng, Vice-Chair, AmCham Marketing & Media Committee

· Oliver Pearce, Vice-Chair, AmCham Marketing & Media Committee

· Krys Piotrowski, Media Lead, AmCham Marketing & Media Committee

08:00 – Registration and coffee

08:30 – Welcoming remarks and Committee update

08:40 – Sharing the Best and Worst Moments in Business & Marketing in 2020

09:15 – Group discussion on what to expect in 2021

10:00 – Event ends

Visiting Notes:

For the next few weeks, visitors to AmCham Shanghai's office may be asked to show an additional health code "information big data travel card" (通信大数据行程卡) when entering Infinitus Tower. This code can be downloaded in the building lobby. Due to the new procedures, entry to the building may take an extra minute.