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What are the top 100 most valuable Chinese brands? What makes them successful and what kind of corporate strategy drives growth for them in China’s highly competitive marketplace? Join AmCham Shanghai's Marketing and Media Committee on June 7th from 09:00 - 11:00am at the JW Marriott Hotel Tomorrow Square Shanghai as we host this important session on the release of a new report - Brandz Top 100 Most Valuable Chinese Brands. We are pleased to welcome Jules Young, Global Account Director at Kantar Greater China to share her insights on future trends for local brands.

In this session, we will deep-dive into how local brands in particular are positioning themselves for growth in China’s changing economy, and who the winners and losers are based on different market factors including:

- Chinese brands becoming global contenders
- The media environment fluctuating as it copes with so much change
- E-commerce transforming China’s lower tier cities
- Entrepreneurs rapidly introducing new innovative brands
- Mergers and acquisitions reshaping the competitive landscape

Speakers

  • Jules Young (Global Account Director of Kantar Greater China)

    Jules Young

    Global Account Director of Kantar Greater China

    Jules is a 21-year veteran of the marketing and sales business, spending the first 11 years of her career at P&G, and moving to Kantar in 2007 first in Europe and, since 2011, in China. Her expertise are in identifying the drivers of growth for key brand owners based on unearthing the most business-critical consumer and shopper insights. Brands such as Huawei, Coca-Cola, Arla, GSK, and Samsung have benefited from her consumer and shopper marketing strategies and activations.

    A keen traveler, Jules has visited 78 countries to date with a goal of getting to 100 by the time she is 50. Jules has a Masters in Social Anthropology from the University of Edinburgh which included a dissertation on how migrants re-created guanxi networks in the Shenzhen Special Economic Zone after its initial establishment in 1995.

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