After a successful career within the travel industry, Nigel Belbin formed Belbin Associates in 1987, combining his entrepreneurial flair and business acumen with his father Dr. Meredith Belbin’s innovative ideas in the field of management teams. As a founding Partner, Nigel has been responsible for bringing the Belbin Team Role theory from academia to the workplace, by combining foresight and strategic thinking to utilize technology as a platform to produce Belbin Team Role Reports. These Belbin Reports are now used by thousands of organizations worldwide. He still shares with his father the belief that individuals have unique talents that they should promote in the workplace. By adding 360 assessments to self-reporting tests, he gave individuals an awareness of the behaviors they are actually displaying. Nigel has recently developed the Belbin Team Business Challenge – a business simulation that gives organizations the opportunity to observe true individual and team behavior.
An aptitude for business meant that Nigel followed a different route than his academically focused parents. Always keen to spot and promote hardworking and talented individuals, Nigel has invested in business ventures outside of Belbin, helping them to achieve their potential.

Jo Keeler joined the Belbin team in 2001 after starting her career in pharmaceutical sales. As a managing Partner of Belbin UK, Jo works closely with co-founder Nigel Belbin in managing strategic and operational activities and building the Belbin brand both in the UK and worldwide. In addition to these responsibilities, Jo works closely with Meredith Belbin and acts as his general sounding board.
Over the past 16 years, Jo has worked with many organizations, helping them understand and utilize the strengths of individuals and teams. She has spoken at various conferences including: HRoot 2015 China Human Resource Service Expo; Cranfield University KAM Best Practice Club; CIPD Events throughout the UK; University of Social Sciences and Humanities - Warsaw, Poland where she is currently a Visiting Fellow at The Cranfield School of Management and contributes to the Sales Directors Programme there. Jo graduated in 1994 with a First Class Joint Honours degree in Chemistry and Environmental Science.