AmCham Shanghai Conference Center
黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.
Shanghai, China
Workshop introduction
I have worked for 17 years in a world-renowned company, serving in sales director and management consulting roles. During this time, I have been dedicated to building an efficient sales system to enhance sales capacity and achieve sales growth. I deeply understand that no matter how magnificent a sales system may be, it cannot thrive without adhering to the fundamental principle of business survival - "acquiring customers."
The beginning of all things is challenging, especially when it comes to the initial communication with potential clients, traditionally known as "Cold Call." Often, due to lack of confidence, insufficient preparation, and a dearth of skills, we miss out on valuable opportunities for client development. That's why our sales growth series of courses starts with the seemingly simple yet challenging "Cold Call" customer acquisition technique.
In this course, we will delve into the cognition of sales personnel, target customer identification, positioning of services and products' value, communication skills and tools for Cold Call, and the development of customer relationships. This is not just a training session; it is an opportunity to optimize your network of interpersonal relationships. These skills will not only help you acquire customers but also lead you towards success, paving the way for a new chapter in your professional career.
工作坊简介
我曾17年在世界知名企业担任销售总监及资深管理咨询经理工作。专注于打造高效的销售体系，以提升销售产能并实现销售增长。我深知无论多么宏伟的销售体系，都离不开商业生存的最基本原则——"获客"。
万事开头难，特别是在与潜在客户首次沟通时，传统称之为"Cold Call"，我们往往因为没有自信，没有充分的准备，及缺乏技巧而再错失了难得的客户开发机会。正因为如此，我们的销售增长系列课程选择从这个看似简单却实际上充满挑战的"Cold Call"获客技巧入手。
在这个课程中，我们将深入探讨销售人员的认知、目标客户、服务及产品价值定位、ChatGPT 扩展获客效率、Cold Call沟通的技巧和工具以及客户关系的发展。这不仅仅是一堂培训课程，更是可以优化你人际关系网。这些技巧不仅能助你获客，还能引领你走向成功，为你的职业生涯开启新的篇章。
The key topics to be covered in this program are :
- Understanding Cold Call
Gain a comprehensive understanding of the concept and purpose of Cold Call.
Explore the significance and application of Cold Call in modern sales.
- Preparation for Cold Call
Master techniques for identifying target customers and methods of information collection.
Learn how to precisely align product or service value propositions to meet customer needs.
Determine the optimal timing and frequency for Cold Call.
Provide guidance on pre-call readiness and mental preparation.
- Utilizing ChatGPT Tool to Support Sales
Introduce the ChatGPT tool and its potential applications in sales.
Demonstrate how to use ChatGPT to generate personalized Cold Call scripts and email templates.
- Cold Call Techniques and Language
Offer successful Cold Call techniques and best practices.
Analyze common challenges and difficulties and provide strategies to overcome them.
Create personalized Cold Call scripts.
- Customer Relationship Development
Emphasize the importance of post-Cold Call customer relationship development.
Explore strategies and methods for establishing long-term collaborative relationships.
培训内容：
- 对Cold Call 新的认识
深入了解Cold Call的概念与作用
探讨Cold Call在现代销售中的重要性与应用场景
- Cold Call的准备
目标客户确定技巧和信息收集方法
如何精准匹配产品或服务的价值主张，以满足客户需求
确定Cold Call的最佳时机和频率
提供Cold Call前的状态准备和心理建设
- 怎样运用ChatGPT工具来帮助辅助销售？
介绍ChatGPT工具及其在销售中的应用潜力
演示如何使用ChatGPT生成个性化的Cold Call脚本和邮件模板
- Cold Call技巧和话术
提供成功的Cold Call技巧和最佳实践
分析常见挑战和难题，并提供应对策略
制作自己的Cold Call话术
- 客户关系发展
强调Cold Call后续的客户关系发展重要性
探讨建立长期合作关系的策略和方法
Practical Exercises
- Engage in real-life Cold Call exercises, offering real-time feedback and improvement suggestions.
- Participate in role-playing scenarios to simulate various sales situations, enhancing adaptability.
- Encourage interaction and cooperation among participants to learn and share experiences.
实践演练
- 进行实际Cold Call演练，提供实时反馈和改进建议
- 进行角色扮演，模拟不同情境下的销售场景，加强应对能力
- 鼓励互动和合作，从其他参与者中学习和分享经验
Sales，Sales Managers
销售人员，销售经理
Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity.
A prepayment is required for all full-day training sessions.
全天培训课程需要提前付款。
Member Ticket
Member Company Employee Ticket
Non-Member Ticket
- All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
- For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
- Limited spaces are available and attendance will be given on a first-come, first-served basis.
- Members please bring your membership card and non-members bring your business card upon check-in at the training session.
- Cancellation: If you need to cancel your registration for a full-day session, please notify Kelly Deng or email kelly.deng@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
- To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
