Today in the fierce competition for ad placements in the information-overloaded online environment, advertisers urgently need differentiated media channels, in order to stand out. At the same time, with the fading negative impact of the pandemic and the recovery of offline scenarios, advertisers are naturally refocusing on outdoor advertising.

With the development of digital and intelligent technologies, programmatic has empowered OOH in recent years, bringing more precision and flexibility to this long-established media channel. According to the latest data from MarketReserch.com, the overall market value for programmatic DOOH will reach 4.5b USD in 2027.

This event will explore the value of programmatic DOOH in maximising your marketing budget and bring you the latest domestic and global industry trends together with successful case studies of leading brands worldwide.