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Businesses in China are facing many challenges, from increasing cost of customer acquisition to difficulty in collecting data and building long-lasting relationships with customers. With Retail 2.0 and Private Traffic, the China market is changing.
This event will explore the values of clienteling via WeCom, a platform that is becoming a must-have as an enterprise-level extension of WeChat, for brands to enhance customer nurturing and revenue growth in China. We will also dive into some examples of how leading B2C and B2B brands (e.g. Retail, Luxury, F&B, Medical, Manufacturing, Hospitality...) are leveraging WeCom to be steps ahead of their competitors and how WeCom can be part of their Global Ecosystems.
ITC and WeCom Tencent through this initiation will help you set the right foundations for your company.
1. Introduction
- Common challenges brands are facing in China
- How Retail 2.0 is reshaping China's market
- Unique traffic funnels in China, with Private Traffic becoming an important approach
- Overview of the WeChat ecosystem
- What is WeCom and its increasing values to power up brands' Offline channels & Private Traffic management in China
- WeCom vs WeChat
- Is WeCom suitable for you?
2. Business Benefits of WeCom to Solve Common Pain Points
3. Key Features of WeCom to Empower Clienteling
4. What to Do to be Successful and Ahead of the Competition in 2023: Incorporate WeCom in your entire existing ecosystems (Change Management & Process Definition)
5. Case Studies
Successful case studies of leading brands levaraging WeCom Clienteling
6. Key takeaways