Businesses in China are facing many challenges, from increasing cost of customer acquisition to difficulty in collecting data and building long-lasting relationships with customers. With Retail 2.0 and Private Traffic, the China market is changing.

This event will explore the values of clienteling via WeCom, a platform that is becoming a must-have as an enterprise-level extension of WeChat, for brands to enhance customer nurturing and revenue growth in China. We will also dive into some examples of how leading B2C and B2B brands (e.g. Retail, Luxury, F&B, Medical, Manufacturing, Hospitality...) are leveraging WeCom to be steps ahead of their competitors and how WeCom can be part of their Global Ecosystems.

ITC and WeCom Tencent through this initiation will help you set the right foundations for your company.

1. Introduction

  • Common challenges brands are facing in China
  • How Retail 2.0 is reshaping China's market
  • Unique traffic funnels in China, with Private Traffic becoming an important approach
  • Overview of the WeChat ecosystem
  • What is WeCom and its increasing values to power up brands' Offline channels & Private Traffic management in China
  • WeCom vs WeChat
  • Is WeCom suitable for you?

2. Business Benefits of WeCom to Solve Common Pain Points

3. Key Features of WeCom to Empower Clienteling

4. What to Do to be Successful and Ahead of the Competition in 2023: Incorporate WeCom in your entire existing ecosystems (Change Management & Process Definition)

5. Case Studies

Successful case studies of leading brands levaraging WeCom Clienteling

6. Key takeaways


  • Aurelien Rigart (Co-Founder & VP of IT Consultis (ITC))

    Aurelien Rigart

    Co-Founder & VP of IT Consultis (ITC)

    Aurelien is a serial entrepreneur. Driving the overall expansion and development of ITC in China and Asia. 15+ years of experience advising Fortune 500 C-levels (VP, CDO, CMO, CTO, GM, etc...) on their brands’ digital acceleration. Always happy to discuss and consult new partners on Private Traffic, eCommerce, sCRM, CDP, WeCom, Data Capture, Omnichannel, Loyalty, and how to build the China roadmap the right way.

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  • Paul Su (Senior Director, Luxury and Retail Industry of WeCom)

    Paul Su

    Senior Director, Luxury and Retail Industry of WeCom

    Graduating from Beijing University with a master’s degree in marketing, 苏元 (Paul) worked extensively with large state-owned groups and Europe’s Top 500 companies. After launching his own business creating a data collaboration SaaS, which successfully secured two rounds of investment and drove millions of users, Paul joined Tencent where he has led promotion efforts for WeCom across numerous industries. Paul's current focus is on the luxury and retail industry, working with top brands including Procter & Gamble, Unilever, Chow Tai Fook Group, Perfect Diary, and Shanghai Jahwa Group.

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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Complimentary


To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact

Contact Organizer

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