课程背景
数字化浪潮正在打破一切、刷新一切、重塑一切。企业数字化转型已经不是一个"好像可以尝试"的解决方案了,而是一个"必须全力达成"的时代趋势。如何让企业员工具备相应的数据技能,匹配企业的整体发展要求,就成为了每个想要实现数字化转型的企业必须面对的问题。
讲师结合过往多年互联网大厂及咨询工作中数据分析的实战经历,以及上百场关于数据驱动业务、数据化运营、数字化转型等主题的授课经验,独创"数据思维力模型",通过"洞察力"、"解构力"、"重塑力"、"输出力"四个维度,系统性提升全体员工的数据思维,唯有从思维和认知上真正对数据重视,才会让提升数据意识,掌握数据能力不再是难题。
解决痛点
在过往工作中有一定的数据意识用数据去处理问题,但是难以从数据中发现规律和关键要素,无法让数据成为分析问题的有利助手。
对于如何解决难题,往往从经验出发,存在分析有遗漏和分析不清晰的问题,缺乏清晰有效的分析体系和框架。
在日常处理数据的过程中,常常很难挖掘出数据的内在价值,通过数据给予业务有效的洞见和决策。
Course Background
The wave of digitalization is breaking, refreshing and reshaping everything. The digital transformation of enterprises is no longer a solution that "seems to be tried", but an era trend that "must be achieved with all efforts". How to equip enterprise employees with corresponding data skills and match the overall development requirements of enterprises has become a problem that every enterprise that wants to achieve digital transformation must face.
Based on the practical experience of data analysis in Internet companies and consulting work in the past years, as well as hundreds of lectures on topics such as data-driven business, data-based operations, and digital transformation, The lecturer created the "Data-Thinking Model" to systematically improve the data thinking of all employees through the four dimensions of "insight", "deconstruction", "reshaping force" and "output force". Only by allowing trainees to really pay attention to data from the perspective of thinking and cognition will they make it no longer difficult to improve data awareness and master data ability.
You will learn
In the past work, there is a certain data awareness to use data to deal with problems, but It is difficult to find laws and key elements from data, and it is impossible to make data a favorable assistant for analyzing problems.
For how to solve difficult problems, it is often based on experience, and there are omissions in analysis and unclear analysis. There is a lack of a clear and effective analysis system and framework.
In the process of processing data on a daily basis, it is often difficult to tap into the intrinsic value of data and give effective insights and decisions to the business through data.
课程大纲
一、如何用数据思维界定问题
如何用数据思维提升数据敏感度
案例
【案例】满意度不佳,如何构建合适的指标来评估复杂问题?
【实战】如何用量化和对比清晰界定一个工作中的问题?
二、如何用分析框架剖析问题
咨询专家式的分析框架:SSA模型界定、拆解、假设、验证、结论。化难为易:3种常见的拆解方法
案例
【案例】某快消企业交易额下滑原因分析
【案例】某企业退货率高,如何通过拆解分析有效解决
【实战】如何用分析框架对自身问题进行有效分析
三、如何用数据策略解决问题
数据策略落地的有效呈现:可视化
案例
【案例】如何构建让业务人员赞不绝口的仪表盘及图表
【案例】如何用4步法给月报做优化
【实战】每个人都可以讲好一个数据故事
Outline
一、How to use data thinking to define problems.
How to use data thinking to improve data sensitivity.
Case
【Case】In case of poor satisfaction, how to construct suitable indicators to evaluate complex problems?
【Application】How to use quantification and comparison to clearly define a problem at work?
二、How to use the analytical framework to analyze the problem.
Analytical framework for consulting expert mode: SSA model. Define, Disassemble, Hypothesize, Verify, Conclude. Turning the difficulty into the easy: 3 common disassembly methods.
Case
【Case】Analysis of the reasons for the decline in the transaction volume of a FMCG enterprise.
【Case】A company has a high return rate, how to effectively solve it through disassembly analysis.
【Application】How to use the analysis framework to effectively analyze your own problems.
三、How to use data strategy to solve problems
Effective presentation of data strategy implementation: visualization.
Case
【Case】 How to build dashboards and charts that business people are full of praise.
【Case】How to optimize the monthly report with 4 steps.
【Application】Everyone can tell a data story well.
课程受众
Course Audience
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