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内容驱动销售 !国际品牌在中国的破局之路!

Content Drives Sales! Experience a Real Breakthrough for Your International Brand in China!


营销工具赋能内容创意与海外品牌本地化的二三事

A Story about Marketing Tools Empowering Content Creativity and the Localization of Overseas Brands


中国市场大环境下,国际化品牌有哪些独特性?

内容营销如何撬动中国B2B大市场?

我们从融合创意、洞察、数字化,

结合「市场数据的动态掌控力」以及「本地化的客户关系」

共同探讨内容营销,对于国际化品牌而言的价值与战略意义。


What are the unique selling points of international brands in the Chinese market environment? How can content marketing empower the B2B market of China?


Through the fusion of creativity, insight and digitalization in combination with the dynamic management of market data and localized customer relationships we will discuss the value of content marketing as well as its strategic significance for international brands.


此次我们将回归内容本身,携手上海美商会,围绕"内容营销驱动B2B销售; 国际品牌在中国"为核心议题,以三个独立的专题分享和圆桌会谈的形式展开交流讨论。


Together with AmCham Shanghai, we will revisit the intricacies of content itself and discuss modern trends through three keynote speeches and a round-table conferences centered on the core theme of "Content Marketing for B2B Sales: International Brands

Agenda

1:30 PM - 2:00 PM
Registration & Networking
2:00 PM - 4:00 PM
Presentation & Roundtable Discussion

Speakers

  • Yoann Delwarde Delwarde (CEO and co-founder of Infinity Growth)

    Yoann Delwarde Delwarde

    CEO and co-founder of Infinity Growth

    Yoann Delwarde is passionate about sales and especially sales growth initiatives. He has more than 12 years of sales and sales management experience. His clients range from Fortune 500 to fast growing start-ups in more than 9 countries.

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  • William Lee (Business Development Director)

    William Lee

    Business Development Director

    William is the Business Development Director, responsible for Glue Up Hong Kong's office looking after the Taiwan, Macau, Korea and Japan markets. On top of running the sales and marketing business, William has led his team to focus on providing digital transformation solutions to non-profit organizations and corporate enterprises in both the public and private sector, which has become an important growth engine for the company. William has held various management and business development positions within small to large sized organizations in the areas of financial investments, technology start-ups, consumer retail and textile manufacturing. William graduated from Binghamtom University, USA with a Bachelor of Science degree in Information Systems and Business Administration.

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  • Sabrina Zhang (Founder and CEO of Inktale Shanghai)

    Sabrina Zhang

    Founder and CEO of Inktale Shanghai

    Having led marketing and localisation projects in Europe and Asia for industry-leading clients including Colliers, Schindler, Maserati, Covestro, the Bank of China, UKFT, and Mercedes-Benz, Sabrina brings a wealth of experience to her role. She is an expert in providing translation and localization services, and continues to lead projects for political ministries such as the British Consulate in Shanghai and the Shandong Government. She is a member of the Shanghai Interpreters Association with an MA in Business Translation with Interpreting from the University of Surrey in the UK.

    Sabrina has been trained by the globally renowned etiquette master Diana Mather, training director at The English Manner, the leading etiquette, and protocol consultancy in the United Kingdom. In order to realise her dream of helping others and bridging gaps with positivity and understanding, Sabrina founded Inktale and is in the process of creating an international community where wordsmiths from around the world can share stories, exchange knowledge and grow together.

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Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Complimentary

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Zoe Zhang

Contact Organizer

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