Amber is the Account Director at Emerging Communications based in Shanghai. With more than 10 years of media and marketing experience, she has helped both global and niche overseas brands with market research, China marketing strategy, and activation campaign. Her experience ranges across different sectors including luxury retail, 2B2, HNI, and education. With a master's in linguistics and an MBA, she writes regularly on business strategy, digital marketing, and branding, and is frequently quoted in leading media on consumer trends and marketing.

Rocky heads up the Strategy Division of Emerging Communications. With more than 10 years of extensive experience in marketing strategy, gained from leading digital marketing agencies in Beijing and London, her expertise spans a wealth of sectors.

She has direct, hands-on marketing experience with clients, as well as delivering market research pieces, consultancy projects, and training. As an expert in marketing intelligence, she provides insight into the macro and micro context of the China market to ensure that brands are keeping up with the ever-changing demands of Chinese audiences.