第一次：
开篇：课程引入
1. 创新的误区
2. 创新与创新管理核心框架 5要素
1) 构建创新组织是基础
2) 最优化创新组合价值最大
3) 提高创新的效率与速度
4) 持续提高创新-利润率
第一模块：创新和创新者
1. 构建创新组织和核心
- 打造创新文化
- 培养企业家思维
- 鼓励适当冒险
- 寻找灵感（跨地域、跨职能、对于外界新鲜思维的开放态度）
- 创新流程（项目管理流程是基础）
2. 创新战略的早期工作（宏观与市场趋势、客户需求动态变化）
3. 商业创新的组合-10种类型（客户体验端、产品端、资源配置）
4. 最后优化-创新组合的分类与转化率（衡量创新潜能的标准）
互动练习：案例研讨-问题识别与以"人"为本的客户负面体验
Session 1:
Introduction
1. Misunderstanding of innovation
2. 5 elements of the core framework of innovation and innovation management
1) Foundation: Building an innovative organization
2) Maximum value of optimized Innovation Portfolio
3) Improve the efficiency and speed of innovation
4) Continuously improve innovation profit margin
Module 1: innovation and innovators.
1. The core of building an innovative organization
- create an innovative culture
- cultivate entrepreneurial thinking
- encourage appropriate risk taking
- looking for inspiration (cross regional, cross functional, open to fresh thinking from the outside world)
- innovation process (project management process is the foundation)
2. Early work of innovation strategy (macro and market trends, dynamic changes of customer demand)
3. 10 types of Combination of business innovation (customer experience end, product end and resource allocation)
4. Final optimization - Classification and conversion rate of Innovation Portfolio (standard for measuring innovation potential)
Interactive exercise: case study - problem identification and negative customer experience based on "people"
第二次：
第二模块：为创新构建鼓舞人心的愿景
1. 点燃激情：为什么要提出愿景宣言？
2. 核心概念: 有效愿景声明的特征
3. 测试和完善您的愿景
第三模块：提高创新效率与效果-过程是关键
1. 创意过程的四种角色
2. 创意过程三个阶段：
3. 评估创意的技巧：IIU反馈技巧
练习:针对业务的创意、探索、制作、评估
第四模块：撰写一页纸的立项报告
1. 展现您想法的优点
2. 立项报告应该多长？
3. 立项报告结构（观察受众、解决方案-原型设计、快速验证与迭代)
练习：撰写一页纸的立项报告
Session 2:
Module 2: Building an inspiring vision for innovation
1. Why make a vision statement?
2. Core concept: characteristics of effective vision statement
3. Test and refine your vision
Module 3: The key of improving the efficiency and effectiveness of innovation: Process
1. Four roles in the creative process
- Dreamer；Explorer；Producer；Supervisor
2. Three stages in the creative process
- Build a vision；make creativity clear；let the creativity land
3. Skills for evaluating creativity: IIU feedback skills
Exercise: group exercise on business creativity, exploration, production and evaluation
Module 4: write a one page project report
1. Show the benefits of your idea
2. How long should the business case report be?
3. Business case structure (audience observation, solution - prototyping, rapid verification and iteration)
Exercise: write a one page business case
第三次：
第五模块：与利益相关者沟通
1. 寻求支持、推销想法：走出会议室
2. 关键行为：进行有效演示、正式确立项目
第六模块：克服新想法和变革遇到的阻力
1. 阻力的类型（公开、暗藏的阻力）
2. 核心知识：阻碍点的分析 ADKAR 模型
3. 克服阻力的10大策略
案例分析：阻碍点分析，制定阻力应对策略
Session 3:
Module 5: Communication with stakeholders
1. Seek support and sell ideas
2. Key behaviors: conduct effective demonstration and establish the project
Module 6: Overcome resistance to new ideas and changes
1. Type of resistance (open and hidden resistance)
2. Core knowledge: analysis of obstacles ADKAR model
3. 10 Tips for overcoming resistance
Case study: Analyze the obstacles and set strategies to overcome resistance
第四次：
第七模块：提高创新的利润率
1. 创新过程中常见的问题与指标
- iFunnel 漏斗；iPipe 管道；iRevenue 收入
2. 如何将创新落实成项目？
- 协同决定成败-"软"文化的培育
- 将战略供应商整合到创新流程
3. 提高创新的利润率（产品/服务的生命周期）
- 实施敏捷与精益3维度（创新组合、组织支持、流程规划）
- 提升敏捷度的6大原则
- 精益设计升级：限成本设计（功能、规格、理念、生产、要素成本）
互动练习: 小组演练针创意-精益设计（反向标杆设计）
第八模块：最佳创新企业实践
1. 高层以身作则、持之以恒、沟通是关键、应对波动与反弹
2. 学习要点总结、行动计划的制定
Session 4
Module 7: improve the profit margin of innovation
1. Common problems and indicators in the innovation process
- ifunnel funnel；ipipe piping；irevenue revenue
2. How to implement innovation into projects?
- Collaboration determines success or failure - cultivation of "soft" culture
- Integrate strategic suppliers into innovation processes
3. Improve the profit margin of innovation (product / service life cycle)
- Implement agile and lean 3 dimensions (Innovation Portfolio, organizational support, process planning)
- 6 principles for improving agility
- Lean design upgrade: cost limited design (function, specification, concept, production, factor cost)
Interactive exercise: group practice for creativity - Lean Design (reverse benchmarking design)
Module 8: best innovative practice
1. Communication in fluctuations and rebound
2. Summary of learning points and formulation of action plan
拟定日期：3月3、7、10、14 19：00-20：30
每周一次Zoom直播课，具体日期以开营通知为准，提供视频回放
Proposed Date: 19:00-20:30, March 3, 10, 17, 24
Zoom online session once a week, the specific date finally confirmed by training invitation. Video recording will be provided.
