As B2B marketers, we all have similar difficulties in acquiring customers, such as complex purchase processes, cross-departmental and multi-layer decision-making procedures and long procurement cycles.

How can a B2B company discern efficient and feasible ways to gain steady growth through familiar marketing methods that include PR, new media, offline events, online live broadcasts, community networking, private traffic and advertising?

How can we quantitatively evaluate the effect of digital marketing efforts on customer acquisition?

In this event, we will invite B2B digital marketing experts to share methodology on how to deploy marketing strategies with data-driven thinking, as well as best practices in utilizing digital tools to drive business growth through branding and content marketing.

Topics include:

1. Empowering branding and achieving business growth through innovation and channel marketing
2. Reconstructing and streamlining marketing processes through digital tools