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Course introduction:

"Strategic Thinking" is created with practical techniques to achieve breakthrough results in innovative ways. This course helps trainees to generate breakthrough ideas and take innovative actions to make a difference strategically, to respond to changes in market trends and customers' expectations, and to make the right preparation to formulate winning strategies that deliver business results.


Course Objectives:

At the end of the program, participants will be able to:

  • Understand why we need to think strategically;
  • Understand the importance of challenging current premises and attain a systematic approach in thinking; generating ideas through creative thinking;
  • Choosing winning programs by rational decision making.


课程简介:

"战略思维"这门课旨在启发学员如何切实可行地达成突破性的结果,帮助学员产出突破性的想法,采取创新性的行动,从而产生战略差异化来应对市场变化,满足客户的需求,制定出能够带来业务成果的制胜战略。


课程目标:

  • 在课程结束时,学员将能够:
  • 理解为什么我们需要战略思考;
  • 了解挑战当前前提的重要性,运用系统的思维方式,通过创造性思维产生想法;
  • 通过理性决策选择制胜的计划。

Session Outline

Course Outline:

The key topics to be covered in this program are:

  • What Is Strategy
  • Key Elements of a Strategy
  • A Chronology of Strategy
  • Understanding the history of strategic planning helps broaden our minds
  • You are the Strategy Master
  • The 5 Schools of Thoughts
  • Getting my Hands Dirty – Practicing with Tools and Processes
  • Cost Leadership Strategy Vs Differentiation
  • Niche, Value Proposition
  • Getting from here, to there!
  • Choosing the right strategies for Us!
  • Forces Keeping us from benefitting
  • Creating the right Soil for Strategy minded team to Bloom


课程大纲:

本课程的主要内容包括:

  • 什么是战略
  • 战略的关键要素
  • 战略年表
  • 了解战略规划的历史有助于拓宽思路
  • 你是"战略大师"
  • 五大思想流派(组书汇)
  • 实战演练 —— 工具和流程练习
  • 成本领导战略 vs 差异化战略
  • 细分领域,价值主张
  • 从这里,到那里!
  • 选择正确的策略!
  • 规避阻力因素
  • 创造有利环境


Who Should Attend?

Participants:

This program is designed to equip leaders and potential leaders with a holistic and integrated set of competencies.  People leaders who need to enhance leadership systematically.


参加者:

旨在提升全局观、整体观视角的领导者;希望系统性提升领导力的领导者。

Speakers

  • Charles Yimin Shen (Executive Coach & Senior Consultant at MTI)

    Charles Yimin Shen

    Executive Coach & Senior Consultant at MTI

    专业领域
    Charles Shen 拥有超过18年的培训经验,并且曾担任酒店,奢侈品零售、教育、工程和咨询行业的学习与发展总监。他领导过多家五星酒店开业的工作队,并带领34位培训师为中国76家销售门店的3500名员工提供管理和培训。他的专业领域包括:建立链接素能和人才发展的全方位的培训体系/企业大学,中层+高层领导力课程的开发和实施,为客户(内部和外部)创建WOW的难忘体验,将此体验转化为业务收入。

    在蒂芙尼公司(Tiffany&Co.)担任全国学习与发展总负责人期间,Charles 为销售,公关和营销团队提供了培训支持。他负责管理所有学习培训计划,并与全球教育团队,神秘访客计划销售团队和客人满意度调查(NPS分析)合作, 制定相关的培训计划。他还与商品与营销部门紧密合作,以确保培训内容与当地市场的产品重点,销售趋势,消费者洞察力和品牌信息相关。

    Charles老师在担任凯悦酒店集团(Hyatt Hotel Corporation)学习与发展总监期间,他领导了华东区各凯悦,君悦,柏悦,和安达仕酒店品牌的筹备和开业, 并为每一家开业酒店的所有级别的员工建立了系统的企业大学,以监控服务质量,服务标准和客户满意度。

    Charles老师在企业内部除了管理培训和员工发展外,也负责为中层,总监级别以及总经理的管理人员进行授课培训。除此之外,他也经常受各行业企业邀请进行讲座,嘉宾分享,咨询建议或授课。他擅长的授课课程大多以领导力,服务体验和销售为主, 而且可以使用中文或全英语进行授课。(详细课程内容请参看下一页)

    Charles老师是DDI认证培训师,MBTi认证培训师,FMSM认证管理者,并拥有加拿大康科迪亚大学的国际商务学士学位。他具有出色的个性和人际交往能力,并且经常带领团队使用最新的科技,摄影摄像,潮流的App,网络平台等创新手段融入培训中,以提高培训的效率和结果。

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Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。

Member Ticket

Early Bird expires on 29th June, 2021

Member Price RMB 3,650
Member Company Employee Ticket

Early Bird expires on 29th June, 2021

Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650

Registration

  • All registrations shall be made online before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ray Cheng at (86 21) 6169 3015 or email ray.cheng@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ray Cheng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Ray Cheng

Contact Organizer

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